Assignment title: Information
Task
Corporate Social Responsibility (CSR) has been identified as an integral part of company operations,
although media reports show that many firms are struggling with practical application. You have
been asked to conduct a CSR audit for a BHP Billiton.
Required
In your capacity as a communications auditor, specifically address the following in a report to BHP's
management:
1. Detail your 'scope of engagement' (i.e. what exactly were you instructed to do).
2. Critically analyse the current understanding of CSR, referring to academic literature and industry
standards.
3. Examine BHP's CSR commitment by carrying out the following investigation:
identify the CSR claims embedded in BHP's vision and strategic documents.
are these claims measurable (i.e. are the actions arising from them fully integrated into BHP's
governance and performance documents)?
can BHP demonstrate the positive impact of its CSR policy?
4. Clearly identify discrepancies between communicated intention and corporate practice.
5. Make recommendations to improve BHP's CSR policy.
6. Ensure that discussion extends beyond the theoretical concepts
The report is to be 2,500 words in length and presented in a standard business report format comprising
the following:
Executive summary
Table of contents
Introduction
Body
Conclusion
APA referencing
Rationale
Covering material from topics 1-4, this assessment is designed to develop your ability to articulate an
argument within a report style format.
More specifically it seeks to assess your understanding of the following learning outcomes:
1. Be able to use communication skills to inform, instruct and persuade
2. Be able to explain and critically evaluate communication standards and conventions in business
3. Be able to explain the complexity of communication across cultures, within teams, and in the
management of people
6. Be able to identify and critically evaluate formal and informal communication channels in organisations
Marking criteria
Assessment 1
Criteria 85-100%
Corporate Social
Responsibility (CSR)
Learning Outcome 2, 3
Audit
Learning Outcome 2, 6
Report format
Learning Outcome 1
HIGH
DISTINCTION
A superior analysis of
CSR, and how it may
challenge firms
through internal and
external pressures.
A thorough and
detailed audit has been
carried out; options
have been offered for
identified challenges,
taking into account
internal and external
environmental
pressures.
Written expression
with very clear
articulation of ideas
and concepts.
Grammar and spelling
with no errors.
References presented
show evidence of
significant research
and are used
accurately.
75-84%
DISTINCTION
An insightful analysis
of CSR with reference
to challenges faced by
firms.
A detailed audit has
been carried out; a
range of challenges
have been highlighted
and analysed;
recommendations
reflect the complex
nature of CSR.
Consistently clear and
concise expression of
ideas. No spelling
errors and only minor
grammatical errors.
References presented
show evidence of
significant research
and are used
accurately.
65-74%
CREDIT
CSR has been
analysed in some
depth.
A thorough and
detailed audit has been
carried out; options
have been offered for
identified challenges.
50-64%
PASS
CSR has been
satisfactorily
discussed.
A satisfactory audit
has been carried out; a
range of appropriate
recommendations have
been made and
sufficiently justified.
Expression of concepts
is clear and concise.
Very few spelling
mistakes and / or
grammar errors.
Several references are
presented and used
accurately.
Sentence structure is
mostly consistent.
Some spelling errors
and / or poor grammar.
At least two references
included and are used
appropriately.