Assignment title: Information
Green marketing and advertising: Design yourself a project that explores issues on this topic. This could relate to green marketing, firms approaches to green marketing, consumer responses to green marketing/advertising, and/or the role of digital/social media in communicating green messages. Ot you can develop a project that integrates several of these suggestions. You could start with the following article:
Tucker, E.M. , Rifon, N.J., Lee, E.M, & Reece, B.B.(2012) Consumer Receptivity to Green Ads, Journal of Advertising, 41:4, 9-23.
Structure of the proposal:
Identify the managerial or academic benefit statement of interest
Provide academic evidence, and if required, real world evidence of the significance of the problem
Write a brief review of previous research based your articles
500 words maximum (not including references section)
Note we wont read more than 500 words
Your proposal should contain10 relevant academic journal articles for the proposal. But it is likely that you would have located more than ten so that you can decide which ones are best. One textbook is permitted.