Readings in IMC Assessment 1 – Literature review proposal Due date: Sunday (Week 3) by 11 pm Submit your electronic copy to Turnitin. Weighting: 20% Individual or group: Individual Word limit: 500 (Not including title page and references section) Instructions: You are required to develop a proposal that outlines the topic you have selected, and the reason or argument for undertaking this academic literature review related to a real world managerial benefit or opportunity - or, where relevant - a statement of benefit for academic researchers (collectively called the "managerial/ academic benefit statement") in a discipline of interest: e.g. IMC, marketing, advertising, public relations, international business, or related field. Please note – the 500 words in this assignment relates to your actual discussion – the in text references are not included in this count. Your proposal should: • show evidence of pre-reading on the topic selected • clearly identify a focussed real world managerial benefit / or academic researcher benefit for the project topic that you will address in your full literature review. • provide reasons for the need to do a literature review on the topic • identify the name of the academic who has agreed to supervise you. In the event that you do not have a supervisor arranged at this time – indicate that you are with Lynda Andrews (lecturer). A list of possible topics and supervisors is available on the unit's Blackboard site. Suggested approach to this proposal: TITLE PAGE (needs to contain the following): • Title of your project • Managerial or academic benefit statement • Your name • The name of your supervisor Then prepare your assignment along these guidelines. These are the anticipated sections in this proposal - that match up to the marks allocated on the marking criteria.   Section 1: Introduction to topic and managerial / academic benefit • Brief introduction to the topic area that includes a clear statement of the managerial (or academic benefit if you are a research by higher degree student) that you wish to address in your literature review. Section 2: Discussion of literature • Focused and insightful review of the articles that you have collected at this point that demonstrates an understanding of the topic area and which provide a level of support for the managerial/academic benefit statement you have identified. Section 3: Reason for undertaking the literature review: • Provide reasons for the need for this review and make some links back to points raised in Section 2 (for example you may have noted limitations in managerial or researcher knowledge that authors have identified or there may be gaps in the literature that you have noted from reading your articles). Reference list (separate page): Provide full citations for all articles used in proposal. Can select Harvard or APA - but not a mixture. For guidance use the Cite/Write document in the assessment folder on our blackboard site. Do not use footnotes. Note: you must use academic journal articles in this assignment to demonstrate that you have been accessing the library's electronic resources, such as academic journals or electronic databases held by the library. Newspaper articles or other non-academic materials, e.g. Wikipedia, blogs or industry sites should not be used - unless you have access to a significant industry report that is highly relevant. You may use one textbook in this proposal to ground your topic's discipline area, for example IMC or Advertising etc. After this assignment - NO textbooks can be used in your work for assignment 2 and 3. Electronic submission: As you are aware, there will be no more opportunities to submit assignments through Assignment Minder in the library. In this unit you are required to submit your assignments through Turnitin, which is both a submission program and a plagiarism checking software. To assist you with checking your work prior to submission – I have provided a 'checking' link for each assignment. You use this link to check your work – and then if the outcome is satisfactory, load your assignment into the actual assignment link. Please ensure that you only load your assignment once to the actual link to avoid problems. You must load either a word document or a PDF document to the actual link so that it is easy for the markers to access. There are sometimes problems using MAC pages which will delay marking. Marking Criteria A copy of the marking guide is provided at the end of this document for your information. This marking guide will be incorporated into the electronic marking system so you do not need to provide it with your assignment. 7 6 5 4 3-0 Grade (100% - 85%) (84% - 75%) (74% - 65%) (64% - 50%) (46% - 24% or 23% - 0%) Marks (25) 25 - 21.5 21 - 18.5 18. - 16.5 16 - 12.5 12 - 0 Introduction to topic and managerial / academic benefit You introduce the topic and succinctly define, with logical and academic justification, a relevant managerial/academic benefit. You introduce the topic and define and justify a plausible managerial/ academic benefit issue. You introduce the topic and identify a plausible managerial/academic benefit issue. Your discussion provides some evidence from the literature sourced. You introduce the topic and attempt to define the plausible managerial / academic benefit issue which is either too narrow or too broad. You may not have provided sufficient support or justification from sources. Your topic and/or managerial / academic benefit issue to be addressed in your literature review is very hard to identify in this assignment. Marks (40) 40 - 34 33.5 - 30 29.5 - 26 25.5 - 20 18.5 - 0 Discussion of literature You use a judicious selection of academic sources to further examine the topic; you critically evaluate the key issues and use these to provide insight as to how the managerial/academic fields may benefit. You use a high selection of academic sources to review your topic. You analyse the key issues and argue how the managerial/academic fields may benefit. You discuss your topic and, drawing on academic research, propose key links to how the managerial/academics field could benefit. Key issues are also identified. You outline your topic and make some links to how the managerial/ academic fields could benefit. You attempt to justify your assertions but may work may lack adequate academic support. You do not progress the discussion of topic and/or managerial/academic benefits. Key issues are not identified. Your academic research to support the topic too limited. Marks (20) 20 - 17 16.5 - 15 14.5 – 13 12.5 - 10 9 - 0 Reason for undertaking the literature review You provide a clear and well supported argument for why a literature review should be undertaken to address the issue. Your assertions are clearly linked to your discussion of the articles selected. You provide a logical argument for the need to undertake the literature review, supported by links to key points from your discussion of the articles selected. You provide sound reasons to conduct a literature review with some links to points raised in your discussion of the articles selected. Some sections lack may clarity or support. You provide a reason to conduct a literature review but do not clearly link this to points raised in your discussion of the articles selected. Work may lack support. You do not provide adequate reasons for undertaking this literature review. Marks (15) 15 - 12.75 12.5 - 11.25 11 - 9.75 9.5 - 7.5 7 - 0 Presentation including all referencing You organise content clearly and make no technical or grammatical errors. Use of referencing is appropriate in-text and in list. Follows suggested format precisely. Adheres to the word limit. You organise content clearly and make very few technical or grammatical errors. Generally appropriate referencing in-text and in list. Follows suggested format. Adheres to the word limit. You generally organise content satisfactorily but make some errors in grammar or spelling. Referencing may need attention. Format may need attention. Adheres to the word limit. You organise content in a manner that may be difficult for the reader to follow at times. Work shows an unsatisfactory number of spelling or grammar errors. Too many referencing errors. Word limit and format have been met. You present content in an incoherent way and make frequent spelling and/or grammar errors. Referencing errors throughout paper. Format not followed. Word limit may be exceeded. Total mark / 100 ______ Weighted mark ____ / 20%