Choose one company from the following list. For this company, explain how successful you think it is and discuss the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company. Go on to suggest strategies and/or actions for ensuring success in the future. You should read the guidance on page 2 of this brief and the marking scheme at the end of this brief to understand how you should approach the assignment and how marks will be allocated. Further guidance, including examples of student work, will be posted on Bb. · Students are given two or three companies to choose from. These will be usually be companies with an easily identifiable core business, global reach and for which suitable research data is reasonably easy to find. Recent examples have included Federal Express, Hertz and Jaguar Land Rover.