Assignment title: Information
Unit Assignment |
BSBADM503 Plan and Manage Conferences
BSBPMG522 Undertake project work
Instructions:
This case study requires you to demonstrate your understanding of all the elements of competency in this unit.
Your Project is to plan and manage a conference.
You work for Total conference Concepts, a company that specialises in the management of conferences,
meetings and events, as a planning and marketing executive. A major part of your work is spent assisting
clients to organise conferences. A client wants your input on organising a conference on "Sports Injuries –
what doctors and lawyers must know!"
The conference is planned to have at least 100 delegates and take place over 1 full day. Your budget for this
conference is $50,000.00
You are required to produce a Business Report outlining the details as set out below including appendix items.
.
Element 1: Plan conference
1. Outline the conference title, purpose and target audience ( approx 1 page)
2. Discuss the steps you would take to plan the event
3. Define the project stakeholders and explain in your own words the limits of your responsibility within
this project.
4. Create a plan or Gantt chart that introduces team members, sets out all tasks, who is responsible and in
what time frames
5. Outline the consultation process taken and methods you used to ensure each team members views were
included in decision making process.
6. Identify limits, constraints and risks of the project.
7. Prepare a comprehensive budget, including any sponsorship arrangements
Element 2: Promote conference
1. Select appropriate speakers and explain the reason for your choice and how this will promotion the
conference theme
2. Identify your target market for promotion
3. Outline your marketing strategy, including examples of advertising material and an explanation of how
you will use each piece of advertising material to market the conference
4. Prepare an appropriate conference program and explain how you would distribute this program to each
registered participant.
BSBADM503BPlan & Manage Conference & BSBPMG522 Version 1 Page 1 of 3
Owner: Business and Finance/Business Administration Last Validated: 11 August 2016
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Disclaimer: Printed copies of this document are regarded as uncontrolled.Element 3: Organise Conference
Research two venues; provide details, including printouts from research.
Include in your report the reason for your final choice of venue and all arrangements made for
1. The venue
2. Delegate accommodations
3. Conference rooms and equipment required
4. Catering
5. Travel to and from conference
6. Speakers / presenters ( provide examples of
correspondence)
7. Identify two special needs attendees may
have and what you could do to assist them.
Element 4: Co-ordinate conference proceedings
1. List five conference arrangements which need to be confirmed with running the conference,
explain what you want done for each.
2. Create a registration procedure including examples of documentation required
3. Often in conferences something goes wrong…. Create a contingency plan your team may need
to be aware of. Discuss 5 in detail, with the consideration, the solution if this occurs and how
this could affect the conference.
4. Create a risk management plan for anything that could go wrong – consider disabilities, budgets
WHS
Element 5: Follow up conference proceedings
5. Create an evaluation form to distribute to conference participants to obtain their feedback.
o You are expected to report on the conferences success (or otherwise) what are the major
headings you would expect to be included in the report?
o Create a checklist on the main follow up issues which need to be addressed for the
conference
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Owner: Business and Finance/Business Administration Last Validated: 11 August 2016
Disclaimer: Printed copies of this document are regarded as uncontrolled.