Proposed Structure - How to Write & Approach this module . Commence the Assignment as under :- 1. Build an Executive Summary - Now the Executive Summary would capture the a) Operational and Financial Performance of the chosen company across 2013 and 2014. b) Reading the Annual Reports {CHOSEN and COMPETITOR Companies} would help in this segment which would also capture the changes in the global economic and business climate that impacted the industry owing to changing demand and supply position, increased taxes, growing competition, government regulations and the aggressive internet marketing led scenarios which impacted this industry. 2. Table of Contents. 3. Introduction - Shall portray how and why the Financial Statement/'s along with the realization of the changes in the Business Policies {CHOSEN Company} created a platform for conducting the Performance Evaluation using Ratio Analysis and provide the basis for decision making pertaining to acquisition of Land and Building through utilization of 20% of its Net Assets 4. Profile of the CHOSEN Company - Insert Logo - This segment would introduce for the chosen company Its incorporation date, discuss listings on stock exchanges , capture its Vision, Mission, Guiding Principles, Quality Policy, leading brands and product, patents registered geographical presence, research and development investments, outsourcing policy, marketing and distribution strategies, mergers and acquisitions, employee strengths, CSR Initiative, Taxes and Fines, Credit Ratings, Rankings, Penalties imposed by Governments, Legal Suits filed for and against the organization, its Management and Leadership Team, dividends paid out, market capitalization, and Future Road Map, Vision 2020. a) Introduce for the CHOSEN Company b) Discuss listings on stock exchanges c) Capture its Vision, Mission, Guiding Principles, Quality Policy, leading brands and product, patents registered geographical presence, research and development investments, outsourcing policy d) Marketing and distribution strategies, mergers and acquisitions, employee strengths, CSR Initiative, Taxes and Fines,Credit Ratings, Rankings, Penalties imposed by Governments, Legal Suits filed for and against the organization, its Management and Leadership Team, dividends paid out, market capitalization, and Future Road Map, Vision 2020 5. Profile of the Competitor Company-Insert Logo - This segment would introduce for the competitor company, its incorporation date, discuss listings on stock exchanges, capture its Vision, Mission, Guiding Principles, Quality Policy, leading brands and product, patents registered, geographical presence, research and development investments,outsourcing policy, marketing and distribution strategies, mergers and acquisitions, employee strengths, CSR Initiative, Taxes and Fines, Credit Ratings, Rankings, Penalties imposed by Governments, Legal Suits filed for and against the organization, its Management and Leadership Team, dividends paid out, market capitalization and Future Road Map, Vision 2020. a) Introduce of the Competitor Company b) Discuss listings on stock exchanges Competitor Company c) Competitor Company : Capture its Vision, Mission, Guiding Principles, Quality Policy, leading brands and product, patents registered geographical presence, research and development investments, outsourcing policy d) Competitor Company : Marketing and distribution strategies, mergers and acquisitions, employee strengths, CSR Initiative, Taxes and Fines, Credit Ratings, Rankings, Penalties imposed by Governments, Legal Suits filed for and against the organization, its Management and Leadership Team, dividends paid out, market capitalization, and Future Road Map, Vision 2020 6. SWOT Analysis – CHOSEN Company V/s COMPETITOR Company. 7. Industry Analysis - This would discuss the current outlook in terms of challenges and opportunities, given the intense competition, shrinking margins, changing needs and perception of consumer and a general slowdown in the global economy impacting business scenarios. . Introduction , Chosen Company & Competitor Company Profile, SWOT Analysis and Industry Analysis OVERALL CONCLUSIONS.   Next Section {Ratio Analysis & Financial Performance} 1. Financial Performance & Ratio Analysis Section { 33% of the Assignment } - All 6 Ratios would need to be interpreted by comparing each ratio between Chosen with the Competitor Co and the interpretation would capture the changes and movements between the ratios across the years under study - 2013 and 2014 capturing the macro business and macro-economic factors that impacted both the organizations for each ratio. 2. Remember Interpretation [as per MACRO business and MACRO-economic conditions that prevailed under the years of study] would remain the key out here. 3. Please read the Annual Reports of the CHOSEN and the COMPETITOR Companies thoroughly to help you understand the operational, business and economic factors that would be useful while interpreting the movements across the ratios for the chosen years under study. 4. Support each ratio with an EXCEL TABLE that CAPTURES THE CALCULATIONS both for the Chosen[Main] and the Competitor organization 5. Each Ratio to be expressed in Graphs [line graphs, histograms] which again captures for both the organization movements of the ratios across the chosen years of study [2013, 2014]. Sources of Funds 1. Sources of Funds Section { 33% of the Assignment} - This segment requires the student to evaluate the possible sources of finance - Internal and External that are generally available and then discuss basis the Ratios Calculated for the chosen company, which source {either Internal or external} could be best suited for addressing the hypothetical requirement laid down by the University of 20% of Net Assets towards fulfillment of acquiring Land and Building for the chosen company only. 2. Now the 20% Net Asset Value would be arrived at as under;- Balance Sheet of {chosen company} for 2014 {Total Assets - Total Liabilities } * 20%. 3. The highlight of the section is the choice of the funds should as per the regular business practices followed in the chosen Industry and particularly that has been adopted by the chosen company.. [ once again reading the Annual Reports of the chosen company shall de-mystify the practices, making your arguments in this section valid in support of the final choice of fund] Budgeting1. Budget Section {33% of the Assignment } - Here the University is asking a generic question about budgeting . The discussion therefore could range across different industry segments but not necessarily for the chosen company . 1. Conclusion, Recommendations and Summary Section :- Having undertaken the thorough analysis, this segment would allow you as a "Analyst" to provide a list of recommendation towards either measuring costs, improving efficiency focus on gaining leadership by addressing the further and future growth strategies for the chosen company considering the global economic scenarios. 2. References to be captured as per Harvard Style Referencing only. 3. Annexure Section – should include Ratio Analysis Worksheet in an Excel Sheet format which is appended in the document - Captures Chosen & Competitor Co {each ratio across the chosen years under study - 2013 and 2014 } a) Ratio Analysis Worksheet 2013-2014 (MS Excel Sheet format) 3. Income Statements and Balance Sheets of chosen & competitor company - to be appended in the Word Document for the chosen years under study - 2013 and 2014. a) Income Statements - Chosen Company & Competitor Company 2013-2014 (MS Word Document Format) b) Balance Sheets- - Chosen Company & Competitor Company 2013-2014 (MS Word Document Format) Assignment Words Limits Not more than 6000 words. References and Appendixes are Excluded