Internet marketing includes all the online activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed SEO Graduate at BP Global, you are required to  investigate how Internet market segmentation can be used as a marketing approach to target potential customers. (LO1)  identify how the eight elements of the business model can be used as a promotional strategy to reinforce BP Brand within the Oil and Gas industry (LO2)