Please follow the guidelines for the assignment. You have to conducta business background researchle to illustrate current market situation and evaluate business initiatives/potentials. Google and find out more about the industry mentioned in the PDF file. • Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics. You may refer to external sources of information to justify your evaluation; • Develop two analytics solutions to analyse the dataset using any two of the three software packages covered in the subject.(Use SAP and cognos and make dashboards). The steps to using SAP and Cognos is given in the LMS. • Based on the insights obtained from analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. "THIS IS THE IMPORTANT ONE". The data file that I have attached is the Survey and you have to use this in the tools (cognos and lumira) and then create a dashboard and using the dashboard ou have to recommend marketing strategy. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references. Report guidelines 1. The report should consist of a 'table of contents', 'introduction', logically organized sections/topics, a 'conclusion' and a 'list of references'. 2. Choose a fitting sequence of sections/topics for the body of the report. Three sections for the three tasks are essential, you may add other sections deemed relevant. You must include diagrams, tables and charts from the analytics solutions to effectively present your recommendations. (Use Alt + Print Screen to capture screenshots). 3. Page limit: five (5) or more pages. 4. Reports should be written in Microsoft Word (font size 11) and submitted as a Word file. 5. Your submission will comprise the two analytics solution files and a professionally written report. (One word doc and 2 PDF dashboards which you will get from the tools)