Assignment title: Information
Task
Review your colleague's post below and critically analyse their research questions and
approaches, providing constructive feedback. In your discussion, consider the following
questions:
Is the proposed research question manageable and researchable?
Is the proposed methodology appropriate to the research question? Will a
study using the proposed methodology be able to answer the research
question?
Are there other approaches that might be used? What approaches are not
likely to be useful?
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Dear colleagues,
Please see below my contribution.
Best Regards
X
RESEARCH TOPIC- WHAT MOTIVATES PERFORMANCE IN SALESPEOPLE
My quest to unravel the motivating factor in salespeople toward better performance has lead to the
asking and consideration of series of research questions as an integral basis for expanding the
components of what really motivates salespeople and why.
Research question therefore drives methodology and methods to be adopted in conducting the
research work, which are the set of principles and beliefs that guides the choice of method (Crotty,
1998).
RESEARCH QUESTIONS
1. IS FINANCIAL REWARD A MAJOR DETERMINANT OF PERFORMANCE AMONGST SALESPEOPLE:
there have been several arguments as to the importance of financial reward in motivating sales
force towards performance. Financial rewards often come along with performance hence, the need
to determine the correlation between financial motivation and salespeople's' performance on the
job.
2. DOES CAREER GROWTH MOTIVATE SALESPEOPLE TO BETTER PERFORMANCE: At some point in my
sales career, I had to make a choice on career progression over better monetary compensation. This
lead to a pay cut but, higher role and responsibility from another organization. This often could be
confused and misplaced in the judgment to determine what motivates salespeople to better
performance. As much as the decision could be personal, it could also be a general notion that
career growth does motivate salespeople to better performance considering the greater benefit at
the pinnacle of your profession. I will attempt to juxtapose this argument in the research work to
determine if career growth does motivate salespeople to perform better in terms of motivation than
other factors.
3. DOES THE FEAR OF BEEN FIRED MOTIVATES SALESPEOPLE- a typical example of the Banking sales
force in Nigeria expresses the fear of been fired hence employ all manners of sharp practices to
ensure continuous performance and this has thrown up ethical issues amongst bankers in the
context of our society. Extending this to the larger community, does it suffice to say that, the fear of
been fired motivates performance in salespeople, would their performance be of total commitment
to the organization or just a sustainability means to keep the bills paid via the job at hand, what
corporate signal would that project to the banking community who can read between the lines of
workforce working in fear of been fired. I recall at some point in my sales leadership role that, the
father of one of my sales team members called me and asked if the bank truly would sack his
daughter for failing to meet targets given to her. Some times these targets are not in tandem with
market realities and opportunities hence, the extra push is required to meet them and the fear of
loosing your job would further drive performance rather than motivate you in the normal course of
action. This I considered a negative motivation but, it does sometimes give the extra push to get the
job done.
WHY DID I CHOOSE THESE QUESTIONS?
In sales function, there must be a reason to perform; sales professionals often need autonomy and
strong motivators to meet ambitious performance goals
(www.mindtools.com/pages/article/managing-salespeople.htm Accessed: 23/08/2016).
It is generally believed that sales people care about financial reward, career growth and the need to
sustain their pay checks on a continuous basis hence, the choice of these research questions to
determine best fit for analyzing what motivates salespeople to performance..
METHODS TO ADOPT ON THESE RESEARCH QUESTIONS
For any of these questions that I will be focusing on in my research work, I will be conducting a
survey via distribution of questionnaires amongst my fellow salespeople in the banking industry to
focus on issues around any of the chosen research question.
Reference:
Crotty , M., (1998) The Foundations of Social Research: Meaning and Perspective in the
Research Process, London: Sage Publications.
Easterby-Smith, M., R. Thorpe, & P. Jackson, (2012) Management Research, 4 th edition,
London: SAGE Publication.
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