Assignment title: Information


Task Read: A Business Proposal – Customer Records Management Replacement System for the fictional organisation Tangle Corp that is presented in this subject. This document will be made available via the Resources section of Interact for this subject. The document you are to read is a fictional business proposal aimed at the senior management of a fictional company Tangle Corp. This proposal is an attempt by members of the junior management team to convince the key senior decision makers of the value of such an investment for the business and why they should approve it. You are to analyse and discuss the strengths and weaknesses of this business proposal to achieve its intended purpose in three key areas as follows: The structure, layout, and logic of the message in the document. Explore how the points made are structured and sequenced, and how they interact to form a clear message. The language style, written expression, and other aspects of written business communication. Explore how the author has used language to express their points. The persuasiveness of the proposal, its ability to conjure support and buy-in from its audience. Explore the overall compelling effectiveness of the document. In all cases above you may include any recommendations for improvement of the document if that helps you make your points. You can also highlight specific examples of success or strength in the document to help make your points. In addition, your own critique document will be assessed on your ability to put together a document that has a clear message, is expressive and is persuasive (all three of these points above). It should contain a brief introduction and summary or conclusion. Lastly, you will be required to write an introductory email addressed to the authors of the original proposal. This email should provide a brief executive summary of your critique and should use no more than 300 words of your total word count. Marks will be deducted for longer summaries. This "email" should be shown immediately following your cover page for your assignment, on a page of its own. Include an appropriate subject line for this email, but no other headers are needed. Students should note that although this executive summary should only have 10% of the word count it will score 20% of the total marks to simulate the powerful effect that such a summary would have