Assignment title: Information


FTask You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of an innovative car by Toyota Motor Group. Required: The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by: • identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures); • determining the objective and the scope of communication plan for the launch of the car; • determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel); • providing commentary about how you will critically evaluate the effectiveness of your communications plan. • ensure that the discussion extends beyond theoretical concepts The report is to be 2,500 words in length and presented in a standard business report format comprising the following: • Executive summary • Table of contents • Introduction • Body • Conclusion • APA referencing Rationale Covering material from topic 1 - 6, this assessment is designed to develop your ability to articulate an argument within a report style format. More specifically it seeks to assess your understanding of the following learning outcomes: • 1. Be able to use communication skills to inform, instruct and persuade • 2. Be able to explain and critically evaluate communication standards and conventions in business • 3. Be able to explain the complexity of communication across cultures, within teams, and in the management of people • 4. Be able to identify and apply an ethical framework for business communication • 6. Be able to identify and critically evaluate formal and informal communication channels in organisations