Assignment title: Information
FTask
You have recently been promoted into the role of head of communications for a publically listed company. Your first assignment in the role is to develop a communication plan for the launch of an innovative car by Toyota Motor Group.
Required:
The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:
• identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);
• determining the objective and the scope of communication plan for the launch of the car;
• determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel);
• providing commentary about how you will critically evaluate the effectiveness of your communications plan.
• ensure that the discussion extends beyond theoretical concepts
The report is to be 2,500 words in length and presented in a standard business report format comprising the following:
• Executive summary
• Table of contents
• Introduction
• Body
• Conclusion
• APA referencing
Rationale
Covering material from topic 1 - 6, this assessment is designed to develop your ability to articulate an argument within a report style format.
More specifically it seeks to assess your understanding of the following learning outcomes:
• 1. Be able to use communication skills to inform, instruct and persuade
• 2. Be able to explain and critically evaluate communication standards and conventions in business
• 3. Be able to explain the complexity of communication across cultures, within teams, and in the management of people
• 4. Be able to identify and apply an ethical framework for business communication
• 6. Be able to identify and critically evaluate formal and informal communication channels in organisations