Choose an organization form the following Industries: - Australian Dairy farmers - Hybrid car (choose one brand) - Australian wool industry - Business schools in Australia - HSBC - Bank of China - Organic food - Health and fitness industry - Research industry (example CSIRO) - Any non profit organization like Red cross or Salvation army - Any small to medium size company in Australia  Discussion on theory maximum 20%  This assignment is in report form with the following headings: - Executive summary - Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company - Comments on both Micro and Macro environmental forces affecting the company - Brief analysis of consumer perceptions and behaviour about the brand/company - Marketing Mix (brief discussion) - Your comments or any recommendations  References Harvard style  Research at least 3 to 4 academic articles on the topic  Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.  To do well groups need to do a quality research and follow the structure with application of marketing concepts.  For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.