first assignment in the role is to develop a communication plan for the launch of an innovative car by Toyota Motor Group. Required: The board of directors have requested that you prepare a report which outlines the framework of your proposed communication plan by:  identifying relevant stakeholders (including internal and external stakeholders, as well as across cultures);  determining the objective and the scope of communication plan for the launch of the car;  determining Toyota's various formal and informal communication channels (including the advantages and disadvantages of each channel);  providing commentary about how you will critically evaluate the effectiveness of your communications plan.  ensure that the discussion extends beyond theoretical concepts The report is to be 2,500 words in length and presented in a standard business report format comprising the following:  Executive summary  Table of contents  Introduction  Body  Conclusion  APA referencing Rationale Covering material from topic 1 - 6, this assessment is designed to develop your ability to articulate an argument within a report style format. More specifically it seeks to assess your understanding of the following learning outcomes:  1. Be able to use communication skills to inform, instruct and persuade  2. Be able to explain and critically evaluate communication standards and conventions in business  3. Be able to explain the complexity of communication across cultures, within teams, and in the management of people  4. Be able to identify and apply an ethical framework for business communication  6. Be able to identify and critically evaluate formal and informal communication channels in organisations