• Identify a company. • Identify a management problem. (Note: not a market research nature). • Specify research questions which address the management problem/decision. • Design a research program. • Carry out the research. • Sourcing both secondary and primary data • Analyses the findings. • Identify alternatives and make recommendations to improve the performance of the organization • Prepare a persuasive report showing how the management problem/decision should be managed. • Prepare and deliver a persuasive presentation of the key points in your report.