Case Study Taxi 131 008 Using the Taxi company as a case study will be difficult. The report is supposed to be around a retailer who has a corporate website and a single geographical presence. The Taxi 131 008 can be used but need to be careful and link back to the problem statements. Report Structure The report needs to be a formal writing style. https://www.usq.edu.au/learningcentre/assignment-skills/writing-assignments/report-writing The body of the report as outlined above should include the aspects which are requested as part of the problem statement and the marking criteria. For this type of report and the subject you should be able to do 20 references easily. This is the expected minimum for this level of study. Report Content The problem statement focussed around two issues 1. The reduction in web site sales from the 18 - 30 year old customer demographic 2. The need to grow 20% year over year but with the current hardware and infrastructure unable to support this growth. The report did not flow well and present the reader (CEO and CIO) with a good understanding of the problem and causes of the problem. The market analysis focussed on the company and not on the problem. Later in the report this was discussed but poorly referenced. Using internal documents to talk about demographics trends and the youth market's focus on smartphones does not give the reader and external perspective of the issues. Also you are a consultant hired by the organisation, need to relay new information to the company. The second problem statement was missed and not discussed. You need to use more critical thinking and analysis as the technique to introduce relevant information, assess relevance of the information as it pertains to the problem statement and then offer an analysis on how to apply the information within the situation. The report relied on presenting reference information but not on how it applies or how to use the information to solve the problem. https://www.tacoma.uw.edu/sites/default/files/global/documents/library/howtowriteacriticalanalysis.pdf http://grammar.about.com/od/c/g/Critical-Analysis-composition.htm The conclusion included concepts to expand globally, this however was not dicussed in the report or how to do this. Also the problem statement was national expansion not global. The value proposition would have been better to use the course material of the lean canvas or value canvas to outline the value of introducing a mobile app and cloud computing. Hope this provides you with some feedback on the report. As you only completed one problem statement the maximum this report could have obtained would be 50%. Given the other few issues this would be highly unlikely. \