need to make presentation for 10 minutes Assessment Task 2: Innovative Marketing Highlight Presentation Goal: In the marketing profession (and any business profession), presentation, teamwork and interpersonal skills and are essential for communicating ideas. For this assessment, groups will make an interesting, engaging and creative presentation on an innovative marketing highlight and demonstrate its application of relevant marketing theory and concepts, using a digital platform (e.g. Presi, MovieMaker, YouTube, Vimeo, iMovie, etc). The highlight of the presentation should focus on something new and innovative in marketing. This could be a new product, a new promotional campaign, a new retailing format, an interesting article exploring a new idea in marketing, a new marketing website, etc. Groups will discuss why/how the highlight is innovative and what theories and concepts from the course underpin the highlight. To demonstrate teamwork, groups will also be required to submit a project timeline that outlines, for example, the roles, tasks and timeframe for planning, coordinating and creating their presentation. Product: Group presentation Format: Groups of 2-4 are required to submit an approximate 10 minute presentation any time during week 9, via a web hyperlink embedded into a document submitted to Blackboard. Each group will typically receive one mark for all members. Criteria You will be assessed in terms of the following: ? Clear description of the marketing highlight and articulation of why it is considered to be innovative ? Demonstrated knowledge and application of relevant marketing theory and concepts reflected in your chosen highlight