MKTG26000 Consumer Behaviour Individual Essay Assessment 2 Rubric & Feedback Topics: 1. Discuss the concept of status consumption with regard to how a marketer might be able to use status to market a specific brand or product type. Individual essay (approximately 2,500 words), except Executive summary. Reference is written in APA style. I am choosing the topic is a specific brand (that is "Sony" brand name). So can you use this brand name and write an assignment and using the below rubric or guide lines points. (Plagiarism is most important) The due date is 3rd of October 2016. Marking Guidelines for Major Essay Assessment Criteria Value 30-49 Un-satisfactory 50-64 Satisfactory 65-74 Very Good 75-84 excellent 85-100 outstanding Identification and discussion of relevant issues, theories and concepts for the chosen topic 30 Demonstrated understanding and integration of relevant literature within the chosen topic 30 Accuracy and demonstrated logic and reasoning evidenced in the essay 30 Essay style, structure, spelling, grammar, punctuation, and APA referencing 10 MARKED OUT OF /100 TOTAL MARK OUT OF /50