Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to y ou by or on behalf of Kaplan Business School pursuant to Part VB of the Copy right Act 1968 ('Act'). The material in this communication may be subject to copy right under the Act. Any f urther reproduction or communication of this material by y ou may be the subject of copy right protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global prov ider of educational serv ices. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education prov ider CRICOS Prov ider Code 02426B. Assessment Information Subject Code: MKT203 Subject Name: Services Marketing Assessment Title: Service Firm Audit (Group of 3 students) Weighting: 20% Total Marks: 20 Due Date: 18/09/16 – 11.59pm AEST online submission Assessment Description Assessment 1: Service Firm Audit Weighting: 20% Length: 2500-3000 words approximately Due: Week 09 Description: This assessment requires students to adopt the position of marketing consultants and conduct a service firm audit for a local business. Students are to work within groups of no more than three students. Students are to apply Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement. The aim is to conduct an in-depth investigation and analysis of the organisation's service marketing mix (7 P's) highlighting areas that it excels in (i.e., compared to its key competitors) and areas that may need improvement. Where applicable, you are to provide appropriate recommendations. It is very important that you do not confuse customer service with services marketing. Your lecturer will provide more details during the tutorials to assist with this assessment. Working in groups: Group assessments are a great tool for learning and are used in top universities around the world. Some of the major benefits of group assessments are as follows:  Promotes communication skills.  Promotes and rewards teamwork and collaboration.  Promotes project management skills and interdependence.  Emphasises the need for accountability.  Becoming work ready. For a number of reasons group work may not work well. If this happen within your group you should raise this issue with your Lecturer as early as possible so that steps may be taken to resolve the issue or issues. Please note students may not pass a group assessment if there is insufficient contribution. Feedback: Comments and a mark will be returned to you within two weeks of submission. Below is a marking guide, which will be used to provide you with your grade and summary feedback.COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to y ou by or on behalf of Kaplan Business School pursuant to Part VB of the Copy right Act 1968 ('Act'). The material in this communication may be subject to copy right under the Act. Any f urther reproduction or communication of this material by y ou may be the subject of copy right protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global prov ider of educational serv ices. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education prov ider CRICOS Prov ider Code 02426B. Assessment Marking Rubric: Assessment 2 MKT203 Student Names & ID: …………………………………………………………… Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail) 0%-49% Demonstrated exceptionally Demonstrated very w ell Demonstrated clearly Demonstrated in some areas Not demonstrated Score Executive Summary: (3 Marks) Introduction: (2 Marks) Analysis of the marketing mix: (9 marks) Level of information and research Depth of analysis Relevance of information provided Application of relevant service marketing theory and concepts Identification of key area(s) for service quality improvement(s) Recommendations: (3 marks) Level of detail Logical link between analysis, findings and recommendations Report Presentation: (3 marks) Professional report format / structure Clarity of expressions (spelling / grammar) Use of Harvard referencing system Comments: Assignment Mark/Grade: Total scoreCOMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to y ou by or on behalf of Kaplan Business School pursuant to Part VB of the Copy right Act 1968 ('Act'). The material in this communication may be subject to copy right under the Act. Any f urther reproduction or communication of this material by y ou may be the subject of copy right protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global prov ider of educational serv ices. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education prov ider CRICOS Prov ider Code 02426B.