MGT726 Managerial Project Project Proposal Name: Student Number: 1. What specific subject area of business management are you investigating (ie what is your parent discipline eg marketing, HRM, strategy etc) and what is your key theoretical framework Subject area-Hospitality Key theoretical framework A) How to increase sales? B) How to provide better customer satisfaction? C) How to train and recruit staff? 2. What is the specific problem or issue to be investigated? (what are you seeking to find out, what do you not know, what management decisions will be made and why is it important? Management Problem: Who should we hire and train for better customer satisfaction? Importance: No doubt a trained staff will automatically increase your business sales by lowering down the Customers complaints at the same time and it is important to train the staff because running a Business for long time needs team and if you got a strong team it will be easier for you to beat the competitor. 3. What is your proposed Research Question? What effects does restaurant environment have on consumer behaviour? 4. What are your research objectives, ie what specific information do you need to answer your research question? (no more than 4) 1. Ambience of restaurant 2. Hygienic standards 3. Behaviour of staff 4. Artwork 5. List 3 academic journals you will search for background/literature 1. The role of customer satisfaction and maintenance culture in the sustainability of hospitality industries in Umuahia North and South Local Government Areas of Abia State 2. A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP 3. Hospitality marketing research: Recent trends and future directions Nathaniel D. Line | Rodney C. Runyan 6. List 3 company/industry/government sources you will investigate for secondary data. 1. Hotel langham 2. Hospitality and tourism industry in Victoria 3. Uk hospitality industry 7. What is the major research design are you proposing? (select a maximum of 2 place tick in first column) Major Design Details Hospitality industries doing well from last few years Literature / secondary data based What are the major sources and types of data you will look for? Staff need to be interviewed and made them participate in different activities happening in this industry Exploratory eg depth interviews/focus groups Who do you intend to interview or have participate in the focus group? Customers needs to surveyed and ask for their opinions that how can we do better by doing face to face chat Descriptive eg survey Who will you be surveying and by what method (eg online, face to face)? logical Experiment Describe your experimental design Increasing revenue Action research Describe the reasons for your initial intervention Other Details 8. How are you going to analyse the data gathered for each research objective? (insert from Q 4) Type of data (Highlight which types of data) Details (outline the technique approach you will use for each type of data) RO1 Secondary data Qualitative data Quantitative data RO2 Secondary data Qualitative data Quantitative data R03 Secondary data Qualitative data Quantitative data RO4 Secondary data Qualitative data Quantitative data 9. Complete the time schedule below (Note Task 2 is due in Week 7 and Task 3 is due in Week 13) Action Week completed Completion of proposal summary TASK 1 (due Week 3) Initial reading of secondary data Design of data gathering instrument or plan (so interview protocol, focus groups guide, survey, framework of secondary data required Complete Task 2 (ie chapter 1 2 and 3) (due week 7) Gathering of data/information Analysis and evaluation Complete Task 3 (due week 13) Note: you may like to develop a GANTT chart for this (noting that some stages will overlap but at this stage consider the end date for each task) 10. What additional feedback or guidance would you like to help you complete Task 2 and Task 3?