Assignment title: Information
University of Bedfordshire Business School
SHR039-6
Operations and Project Management
Assignment 1 Briefing
You will be required to undertake a case study and complete a case analysis report. This can
be based on operations of your current workplace or any other organisation known to you.
You need to discuss with your tutor to agree upon a suitable case / topic.
Assessment -1: Operations Management (50%)
Individual Report Submission
Assessment Title Operations Management Report
Unit Title Operations and Project Management
Unit Code SHR039-6 Number of Credits 15
Assessment Weighting (%) 50%
Issue Date 21st September 2016
Submission Deadline Thursday 20th October 2016; 11:59hours
Procedure for/where to submit
work (including file name
format for TurnItIn where
applicable)
You MUST submit digital copy electronically on BREO Turn-it-in.
The following file naming format should be used for submission:
Assignment 1_Operations Strategy_ Student Name _Student ID
Number
Expected Return Date Two weeks after submission
Description of
Assessment Task
You need to choose one global operations management case for your
individual report from companies such as Samsung, Sony,
Panasonic, Ikea or any company of your choice. You will discuss
this further with your tutor before finalising the topic. Critical
analysis of the case will help you to answer the following operations
management questions:
Q1. Identify three important Operation Management (OM)
decision areas (e.g. quality, inventory management, layout
or process design etc.) in your chosen case company.
Critically analyse the present activities of the firm on the
chosen OM decision areas and suggest ways to improve
performance.Q2. Critically evaluate how the five performance objectives will
enhance the company's competitive advantage?
You will be required to undertake a case study and complete a case
analysis report. This can be based on operations of your current or
previous workplace or any other organisation known to you. You
need to discuss and confirm with your tutor to agree upon a suitable
case. The report will be 2,000 words in length (not including
references and appendices). It should include answers to all the
case questions (given above) and must make use of relevant unit
concepts on the aspect covered. Your first submission is the final.
Unit Learning Outcomes
assessed:
Demonstrate an in-depth knowledge and critical appreciation of
Operations Management for various planning and decisions within
organisations.
Effectively determine how Operations Management can support the
corporate strategic plan of an organisation, improve performance
and implement change to achieve competitive advantage.
Format MS Word
Resources/Support Available Class discussion to clarify Assignment;
In-class review
Unit resources on BREO;
Assessment Criteria See composition of marks for Assignment-1, overleaf.
Details of how feedback will
be provided
2Q and feedback given on-line through Turn-It-In and marked
assessment criteria marking grid.
Referral Assignment Your referral assignment will require you to discuss and critically
analyse operations management issues and five performance
objectives based on another organisation (discussed and confirmed
by your tutor).Composition of Marks for Assignment-1:
Assessment
Criteria
F (<35%) E (35-39%) D (40-49%) C (50-59%) B (60-69%) A (>=70%)
Critical
Analysis of 3
OM Decision
Areas & Ways
to Improve
Performance
50%
Very little or no evidence
of the ability to appreciate
the OM decision areas in
the case.Alternatively,
heavy reliance on large
chunks of the case.
No/very limited attempt
to use evidence to support
the arguments.
Unfounded ways to
improve performance.
Some attempt is made
to appreciate OM
decision areas in the
case.
Arguments are
baseless and weak.
Dubious logic used to
suggest ways to
improve performance.
Attempted to critically
analyse 3 OM decision
areas but lacks
supporting evidence
from the literature and
practices of the case
company.
The logical link
between OM areas and
improved performance
is satisfactory
Some evidence of
critical analysis of 3
OM decision areas,
supported by the
literature and /or OM
theory.
Some logical
recommendations to
improve
performance.
A good critical analysis
of 3 OM decision areas
in the case, supported by
some evidence from the
literature to support the
discussion.
Some sound
recommendations to
improve performance.
Comprehensive critical
analysis of 3 OM decision
areas in the case, supported
by strong evidence from the
literature, to support the
discussion.
Sensible and logical,
substantiated
recommendations to
improve performance.
Critical
Evaluation the
5 performance
Objectives
40%
Lack of critical evaluation
of 5 performance
objectives towards
organisation competitive
business advantage.
The student fails to
demonstrate a real
understanding of any of
the performance
objectives.
The evaluation of the
of 5 performance
objectives towards
attaining competitive
business advantage
isbriefly described
with limited
discussion of any 3.
Some evaluation of the
of 5 performance
objectives towards
attaining competitive
business advantage of
the company.
Less than 5 discussion
is narrow and not well
supported.
Good evaluation of
the of 5 performance
objectives towards
attaining good quality
at competitive
business advantage.
About 5 discussion
accurate but lacking
depth & only limited
evidence support.
A very good evaluation
of the of 5 performance
objectives towards
attaining good quality at
competitive business
advantage of the case
considered. The 5
performance objectives
are supported by strong
evidence.
A comprehensive answer
that shows a sound
evaluation of the of 5
performance objectives
towards attaining good
quality at competitive
business advantage.
The student demonstrates a
real understanding of all 5
performance objectives in
the selected company,
supported by evidences &
appropriate examples.
Structure,
presentation
& Referencing 10%
Poor/illogical structure.
Poor report presentation,
with poor grammar and
readability.
Referencing limited and
not in Harvard format.
Some structure is
evident but not
effective.
Presentation
unsatisfactory or
grammar issues
affecting readability.
Significant errors in
Harvard References
Structure and
presentation of the
report is satisfactory.
Readability is
acceptable, though
some grammar.
Harvard reference
format used correctly,
referencing is limited.
Good report structure
and presentation.
Some referencing is
used to support
discussion.
A good logical structure
is evident
Presentation of the report
and readability are very
good.
Good references are used
to support the discussion.
A well-structured report,
where the arguments are
presented in a logical order.
Professional presentation
with excellent readability.
Wide range of high quality
references to support the
discussion.