Task Description: The project research proposal is linked to your group project. It is expected that each member of your group will individually submit an 850-1200 word proposal on the project the group is planning. In this proposal you will describe, with reference to the literature, the approach that the group plans to use. Individual feedback will help your group decide how to proceed. Group project: the name of the organization: Yelp.com Nature of the problem This supposed to be a semi-structured problem. The structured part of the problem is that users can be identified by comparing number of reviews and average star while business can be identified by comparing categories and stars. The unstructured part of the problem is that the association of different user categories needs to be analyzed in order to provide a list most valuable users for business to design targeted marketing strategy. Method Used: Depending on the business need, the data mining task can be of a prediction(either classification or regression), an association, or a clustering type. Each of these data mining tasks can use a variety of data mining methods and algorithms. Some of the most popular algorithms, including decision trees for classification, k-means for clustering, and the Apriori algorithm for association rule mining.