Assignment title: Information


This semester you should research the deal between Renault/Nissan and Samsung Motors Inc (SMI) announced in 2000 and still in operation today. Research the full life of the case to maximise the information available to you but deconstruct the questions carefully as we practised in the seminar. Here below are some initial sources of information to help you get started and demonstrate the breadth of sources you should use. Lee, W. & Lee, N.S. Understanding Samsung's Diversification Strategy: The Case of Samsung Motors Inc., Long Range Planning, Volume 40, Issues 4–5, August–October 2007, Pages 488–504 (available through the University Library) http://www.nytimes.com/2000/04/22/business/international-business-renault-agrees-to-buy-troubled-samsung-motors-of-korea.html https://www.youtube.com/watch?v=iwZYJcRy6vw http://www.koreatimes.co.kr/www/news/biz/2015/11/388_173163.html http://www.foxnews.com/leisure/2015/02/23/apple-may-be-building-car-but-samsung-already-has/