I don't need any introduction just the matter 1.Market Choice Which country have you chosen to focus upon? Why? (The choice of country will, typically, be a formal restatement of the decision set out in the company brief, together with a statement regarding your assessment of the market potential) 2.Rationalisation The market (describe the market in which the product is to be sold) a) Customers - Characteristics of consumer target groups (age, gender, income, occupation, lifestyle and personality, family size, geographic location etc) - Consumer preferences and buying habits - Product use patterns (and intended product use) - Product feature preferences - Shopping habits b) Competition - Identification of the main players - Relevant market shares - Industry type (e.g., monopoly, oligopoly) - Significant differences between your product(s) and the competition's product(s) in terms of the 4Ps c) Market size and sales estimates - Industry sales estimates for the year - Sales estimates for your company Company: MADE GROUP with Dairy products Country : philippines Words : 1200