Assignment title: Information


Task Description What would you do to build a team? This is a team-based assessment task, where you have to allocate yourself to one of the teams through the course Moodle site. It is highly recommended that you join a team whose members you can communicate with on a regular basis. There should be no more than four members in a team; preferably from at least two different cultures. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your teamwork. What are the tasks? Your team needs to have the following tasks completed and reflected on a website in order to market Australian Rules Football (AFL) internationally via the Internet. Explain why AFL is exportable and marketable globally via the Internet, Which country do you think would fit best with AFL and why? Demonstrate that AFL has a market potential for the country you have chosen, and finally, Develop competitive strategies, especially, in regard to marketing mix strategies, such as product, place, price and promotion strategies for introducing AFL into your chosen country. While completing these tasks, your team needs to seek theoretical support from a minimum of 10 journal article references. After developing the website, the team will complete the marking criteria and self-assessment sheet, copy and paste the website link in the specified space provided in the sheet, and upload the sheet to the course Moodle site. How can I get a freely hosted website? There are a number of free online sources, such as www.webs.com and www.wix.com. How would I be assessed and marked? The team members will assess their own work based on the assessment criteria as specified below, and complete and upload the marking criteria and self-assessment sheet. Furthermore, the course teaching staff will evaluate their work and compare it with other teams. The final score will be allocated by the course teaching staff. Note: It is expected that all team members will contribute equally to this 'fun piece' of assessment. Team members are required to specify their contributions in the marking criteria and self-assessment sheet. Assessment Criteria The following self-assessment criteria, based on the graduate attributes and the learning outcomes, will be used. Please download the marking criteria and self-assessment sheet from the course Moodle site. The five-point scale [Awful (F), Ample (P), Adequate (C), Admirable (D), and Awesome (HD)] will be used for each of the following statements: The team gained knowledge in terms of examination of international marketing environment, assessment of oversea markets, and formulation of relevant strategies; The team members communicated on a regular basis and developed their understanding relevant to this assessment; The team members demonstrated leadership skills and abilities during team discussions and collaborations; The team members searched for, gathered, and interpreted required information to complete this assessment; The team members were ethical and professional in terms of delivering this assessment; and Overall, the team demonstrated their cognitive, technical, creative, and self-management skills and abilities.