Questions. 1) GoPro launched into the market with a niche segmentation strategy. How did it position its camera within this market? 2)There are various ways in which organizations can segment their target markets. Which market characteristics has GoPro focused upon to establish a strong brand following? 3) How did GoPro position itself against its key market competitors (i.e. Panasonic, Cannon, Nikon, Olympus)? Is this a sustainable strategy? Note: This case study id for submission as an assessment and notes and bullet points are not acceptable. A typed answer (Single line spacing) of no less than 1,000 words is required. References in APA format. Essential Textbook for references. Objective/Criteria - All three questions answered in sufficient depth with well informed, logical discussion - Understanding of academic theory – analysis of relevant theories (Able to link it back from book to case) - Understanding of broader concepts – additional research demonstrated with discussion from a broader perspective - Academic research – 4 relevant academic journal articles cited with relevance to discussion. Total with at least 10 references including academic journals. Case study: Chapter 6, page 167 – 169, plus background reading chapter 6 in walker et al. (2015) Strategic Marketing 3rd edition. If needed, photos are as attached.