Assignment title: Information
Contemporary Developments in Business and Management (SIM337) Report Brief –
Academic Year 2016/17 - August 2016 Intake
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Contemporary Developments in Business and Management (SIM337)
SunSpace & Jira/Webservices Deadline: Tuesday 8th November at 16:00
Assessment weighted at 100% assessing all module learning outcomes.
Activity:
Prepare a management report of 3,500 to 4,000 words* on an organization within one of
the following industry-sectors**:
1. Public administration O84
2. Human health activities Q86
3. Libraries, archives, museums and other cultural activities R91
4. Insurance, reinsurance and pension funding, except compulsory social security K65
5. Construction of buildings F41
[An organization profile must be included in your submission as "Appendix 1".]
This report should assess the impact of external business environmental factors on the
organization and evaluate the organization's position and responses. In the case of a
large organization it is permissible to confine your report to part of the organization. An
organization's activities may range beyond the designated industrial sector in which case
the focus of your report must be on the organization's activities within the designated
sector.
* This word limit does not include the executive summary, organization profile, tables,
diagrams, appendices or references. (Include a word count on your title page.)
** Sectors: Refer to the UK standard industrial classification (SIC) system or country
equivalent for activities that are included in the identified industrial/sector. See
<>.
Task 1
Give a brief overview of the primary external influences to which the organization is
subject and briefly explain the particular importance of each to the organization. This
first task should contribute no more than one third of your overall report.
Task 2
Choose one of the following themes:
1. The changing competitive environment
2. Globalization and barriers to globalization
3. Cultural differences and/or cultural change
4. "Knowledge management"
In relation to your chosen theme
i. analyse its relevance to your chosen organization and how it influences policies
and decision-making within your chosen organization or industry-sector.
ii. critically evaluate the effectiveness of the organization's response.Contemporary Developments in Business and Management (SIM337) Report Brief –
Academic Year 2016/17 - August 2016 Intake
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iii. (if possible and appropriate) demonstrate some areas for improvement in the
response of the organization.
Guidance notes:
Whatever organization you choose and whichever theme you chose, you must clearly
demonstrate knowledge and understanding from research and reading wider than that
contained in the module pack and core textbook. This is a REPORT and so must be
presented in business report format and style. You must also structure your report to
cover the tasks including points 2.i to 2.iii above. This is an academic piece of work
therefore you are expected to link theory and practice. You should take care to ensure
that the work you submit has a high standard of presentation. This is an individual
assignment. You must acknowledge your sources of information and evidence using the
Harvard referencing system. All assignments are subject to the University's regulations
on collusion and plagiarism and must be submitted in electronic form for checking on
SunSpace for Turnitin and the Turnitin report must be submitted to JIRA along with your
assignment.
Summary Assessment Criteria
1. Relevance: Directly relevant to the requirements of the assessment. (10%)
2. Knowledge: A substantial knowledge of relevant material, showing a clear grasp
of themes, questions and issues therein. (20%)
3. Analysis: Good analysis, clear and orderly (20%)
4. Argument and structure: Coherent and logically structured, using an
appropriate mode of argument and/or theoretical model(s). (20%)
5. Critical evaluation: Contains distinctive or independent thinking; may formulate
an independent position in relation to theory and/or practice. (10%)
6. Presentation: Well written, with standard spelling and grammar, in a readable
style with an acceptable format. (10%)
7. Reference to literature: Critical appraisal of up-to-date and/or appropriate
literature. Recognition of different perspectives. Good use of a range of sources.
(10%)
(See marking scheme for more detailed guidance)Contemporary Developments in Business and Management (SIM337) Report Brief – Academic Year 2016/17 - August 2016 Intake
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SIM337 Marking Scheme and Generic Assessment Criteria These will be interpreted according to the assignment tasks and the module assessment
criteria.
Grade Relevance (10%) Knowledge
(20%)
Analysis (20%) Argument and
Structure (20%)
Critical
Evaluation (10%)
Presentation
(10%)
Reference to
Literature (10%)
Pass
86 –
100%
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate
to SIM337. There is also unequivocal evidence showing that all the learning outcomes of SIM337 have been fully satisfied. At this level it is
expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation,
originality, and elegance of argument, interpretation or discourse.
76-85%
The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to SIM337. There is
also excellent evidence showing that all the learning outcomes of SIM337 have been fully satisfied. At this level it is expected that the work
will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of
argument, interpretation or discourse.
70 –
75%
The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to
SIM337. There is clearly articulated evidence demonstrating that all the learning outcomes of SIM337 have been satisfied At this level it is
expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly
compelling evaluation and elegance of argument, interpretation or discourse.
60 –
69%
Directly relevant
to the
requirements of
the assessment
(6 – 7)
A substantial
knowledge of
relevant
material,
showing a clear
grasp of themes,
questions and
issues therein.
(12 – 14)
Good analysis,
clear and
orderly
(12 – 14)
Generally coherent
and logically
structured, using an
appropriate mode of
argument and/or
theoretical model(s)
(12 – 14)
(May) contain
some distinctive or
independent
thinking; (may)
begin to formulate
an independent
position in relation
to theory and/or
practice. (6 – 7)
Well written, with
standard spelling
and grammar, in
a readable style
with acceptable
format
(6 – 7)
Critical appraisal of
up-to-date and/or
appropriate literature.
Recognition of
different perspectives.
Very good use of
source material. Uses
a range of sources. (6
– 7)
50 –
59%
Some attempt to
address the
requirements of
the assessment:
(may drift away
from this in less
focused
passages)
(5 – 6)
Adequate
knowledge of a
fair range of
relevant
material, with
intermittent
evidence of an
appreciation of
its significance.
(10 – 12)
Some analytical
treatment, but
(may be) prone
to description,
or to narrative,
which lacks
clear analytical
purpose.
(10 – 12)
Some attempt to
construct a coherent
argument, but (may)
lose focus and
consistency, with
issues at stake stated
only vaguely, or
theoretical model(s)
couched in simplistic
terms.
(10 – 12)
Sound work which
expresses a
coherent position
and evaluation
only in broad
terms and in
uncritical
conformity to one
or more standard
views of the topic.
(5 – 6)
Competently
written, with only
minor lapses
from standard
grammar, with
acceptable
format
(5 – 6)
Uses a variety of
literature which
includes some recent
texts and/or
appropriate literature,
though not necessarily
including a
substantive amount
beyond library texts.
Competent use of
source material. (5 –
6)
40 –
49%
Some correlation
with the
requirements of
Basic
understanding of
the subject but
Largely
descriptive or
narrative, with
A basic argument is
evident, but mainly
supported by
Some evidence of
a view and a very
basic
A simple basic
style but with
significant
Some up-to-date
and/or appropriate
literature used. GoesContemporary Developments in Business and Management (SIM337) Report Brief – Academic Year 2016/17 - August 2016 Intake
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the assessment
but there are
instances of
irrelevance.
(4 – 5)
addressing a
limited range of
material
(8 – 10)
little evidence
of analysis
(8 – 10)
assertion and (there
may be) a lack of
clarity and coherence
(8 – 10)
evaluation starting
to be formed but
mainly derivative.
(4 – 5)
deficiencies in
expression or
format that
(may) pose
obstacles for the
reader. (4 – 5)
beyond the material
tutor has
provided/main text.
Limited use of sources
to support a point.
(4 – 5)
Fail
35 –
39%
Relevance to the
requirements of
the assessment
(may be) very
intermittent,
and/or (may be)
reduced to its
vaguest and least
challenging
terms. (3.5 – 4)
A limited
understanding of
a narrow range
of material
(7 – 8)
Heavy
dependence on
description,
and/or on
paraphrase
(7 – 8)
Little evidence of
coherent argument:
lacks development
and (may be) repetitive
or thin
(7 – 8)
Almost wholly
derivative: the
writer's
contribution rarely
goes beyond
simplifying
paraphrase
(3.5 – 4)
Numerous
deficiencies in
expression and
presentation; the
writer (may)
achieve clarity (if
at all) only by
using a
simplistic or
repetitious style.
(3.5 – 4)
Barely adequate use of
literature. Over
reliance on
material provided by
the tutor/main text.
(3.5 – 4)
The evidence provided shows that the majority of the learning outcomes of SIM337 have been satisfied - For Compensation consideration
30 –
34%
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to SIM337. The evidence
provided shows that some of the learning outcomes of SIM337 have been satisfied.
15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to SIM337. The
evidence provided shows that few of the learning outcomes of SIM337 have been satisfied.
0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to SIM337.
The evidence provided fails to show that any of the learning outcomes of SIM337 have been satisfied.
Please note that all work must to be referenced correctly according to the Harvard system. Marks will be subtracted for poor referencing and more
serious cases of plagiarism or collusion will be reported to the University of Sunderland Faculty of Business and Law Infringement Panel.5
Guidance on the Assessment Criteria and Marking Scheme
Relevance (weighting: 10%)
"Directly relevant to the requirements of the assessment"
You need to do what the assignment requires. Read the question or task carefully and do
what it asks rather that what you would prefer to do. Keep focused on the task and avoid
irrelevant material. In particular, you must base your report on an appropriate
company and on one of the designated themes.
Task one is to "Give a brief overview of the primary external influences to which the
organization is subject and explain the particular importance of each to the
organization."
Task two is in relation to a chosen theme to:
i. "analyse its relevance to your chosen organization how it influences policies and
decision-making within your chosen organization or industry-sector."
ii. "critically evaluate the effectiveness of the organization's response."
iii. "(if possible and appropriate) demonstrate some areas for improvement in the
response of the organization."
In task one you need to cover a range of external business environment factors but
emphasis should vary according to the degree of relevance. In task two more in-depth
analysis and evaluation are required and, if possible and appropriate, recommendations.
Knowledge (weighting 20%)
"A substantial knowledge of relevant material, showing a clear grasp of themes,
questions and issues.."
You need to demonstrate your knowledge of the relevant material. Demonstrate to your
reader that you really understand the material and that you are not merely paraphrasing.
A good use of applications and examples will be essential in doing this.
"Under this criterion we are looking to see that you understand what is meant by the
range of external business environmental factors and understand in some depth the
relevance of the chosen theme. 'There will be a tendency to give facts and definitions
either as direct quotations or paraphrased but students need to demonstrate a real
understanding by applying and illustrating the concepts. For example........"
All of this must be relevant to an appropriate choice of company and theme!
Analysis (weighting 20%)
"Good analysis, clear and orderly."
You need to give a good analysis (explanation) and avoid too much description.
Description is relatively superficial whereas analysis gives a deeper explanation.
"Students will tend to describe what is meant by ...........and so on. What is needed here is
analysis (explanation).For example, if considering the potential impact of food-safety
regulations it is not sufficient to merely say that the regulations will impact on a firm's
operations we need some explanation of how they could impact on such a firm." This
applies to task one but even more so to task two.
All of this must be relevant to an appropriate choice of company and theme!
Argument and Structure (weighting: 20%)
"Generally coherent and logically structured, using an appropriate mode of argument
and/or theoretical model(s)"
Your argument needs to be clear, coherent and logical and you should use relevant
theoretical models and evidence in support of your argument. Avoid mere assertion.
Make sure that you understand what your argument is and avoid merely stringing
together a series of points.
"Assertions need to be substantiated either by reference to authoritative sources or by
evidence and logical argument. For example, a statement about a firm's competitive
advantage would need to be substantiated by a reference to an authoritative source or
evidence and argument, e.g. "This could give it a competitive advantage over rivals6
because…..............."
Weaknesses in this area would be indicated by marking comments such as
'Substantiate!', 'Why?', 'How? and so on.."
All of this must be relevant to an appropriate choice of company and theme!
Critical Evaluation (weighting 10%)
"Should contain some distinctive or independent thinking; should begin to formulate an
independent position in relation to theory and/or practice."
This is particularly relevant to task two where any recommendations should be based on
and should flow from the analysis and evaluation.
To gain these marks you need to be demonstrating your own judgement rather than just
relying on the judgements of others. For example, "'A' considers that………. 'B' considers
that……. On balance this report reaches the following conclusion…........."
The requirement of this assignment cannot be completed relying on the work of others
so a good paper must have a fairly high level of originality.
All of this must be relevant to an appropriate choice of company and theme!
Presentation (weighting 10%)
"Well written, with standard spelling and grammar, in a readable style with acceptable
format."
An "acceptable format" for a report will be relatively formal in style with headings and
sub-headings
(See "A Simple Guide to Report Writing".)
Reference to Literature (weighting: 10%)
"Critical appraisal of up-to-date and/or appropriate literature. Recognition of different
perspectives. Very good use of source material. Uses a range of sources." You need to
demonstrate a good use of a range and quality of up-to-date materials. Literature use
limited to the main text and/or superficial or out-of-date sources will score badly.
All of this must be relevant to an appropriate choice of company and theme!
In addition, all work must be referenced correctly using the Harvard style. Marks will be
subtracted for poor referencing and more serious cases of plagiarism or collusion will be
reported to the University of Sunderland Faculty of Business and Law Infringement Panel.
(See a guide to Harvard referencing.)