Creativity and business wealth (CBW) Course topic  1 The Innovation Imperative  Introduction  1.1 Innovation matters: company and national perspectives  1.2 Entrepreneurship and innovation  1.3 Managing innovation and entrepreneurship  1.3.1 Forms of innovation change (4Ps)  1.4 Innovation strategy  1.5 Topic summary  2 Globalisation, Development and Sustainability  Introduction  2.1 Globalisation and development  2.1.1 Learning from foreign systems of innovation  2.2 National systems of innovation and international value chains  2.2.1 National systems of innovation  2.2.2 Positions in international value chains  2.2.3 Translating technology into innovations: How to capture value and protect innovations  2.3 Building capabilities and creating value  2.3.1 Limits of the core competence approach  2.3.2 Developing and sustaining competencies  2.4 Innovation and sustainability  2.5 Topic summary  3 Individual and Organisational Characteristics  Introduction  3.1 Linking creativity, entrepreneurship and innovation  3.2 Personality: individual creativity  3.3 Assessing personal creativity  3.3.1 Important points to note on personal creativity  3.4 Likelihood of establishing a venture  3.5 Processes: strategies and stages of creativity  3.6 The Environment: creating a climate for innovation  3.7 How does working climate influence innovation?  3.8 Topic summary  4 Sources of Innovation  Introduction  4.1 Where do innovations come from?  4.2 A framework for looking at innovation sources  4.2.1 Push or pull innovation?  4.2.2 Incremental or radical?  4.2.3 Timing  4.2.4 Adoption and diffusion  4.3 Topic summary  5 Searching for Opportunities  Introduction  5.1 Innovation treasure hunt  5.2 Innovation search strategies  5.2.1 Zone 1: Strategies for 'exploit'  5.2.2 Zone 2: Strategies for 'explore'  5.2.3 Zone 3: Breaking out of the frame  5.2.4 Zone 4: Exploring complexity – working at the edge of chaos  5.3 Tools, structures and mechanisms to enable search  5.3.1 Searching inside – and opening it up  5.3.2 Searching outside – open search  5.4 Topic summary  6 Building the Case  Introduction  6.1 Developing a business plan  6.2 Forecasting innovation  6.2.1 Forecasting methods  6.2.2 Factors influencing adoption of innovations  6.3 Assessing risk, recognising uncertainty  6.3.1 Evaluating innovative projects  6.4 Topic summary  7 Exploiting Networks  Introduction  7.1 The spaghetti model of innovation  7.2 Uses and types of innovation networks  7.2.1 Types of innovation networks  7.3 Using networks to help learning  7.4 Using networks for exploration  7.5 Networks by design  7.6 Learning to manage innovation networks  7.7 Topic summary  8 Developing New Products and Services  Introduction  8.1 Service versus product development  8.2 Products and service development strategies: success factors  8.3 Organisation and tools for development and delivery of new products and services  8.4 Processes for new product and service development  8.4.1 Concept Generation  8.4.2 Project Selection  8.4.3 Product Development  8.5 Topic summary  9 Creating New Ventures  Introduction  9.1 Types of new venture  9.2 Context for entrepreneurship  9.2.1 Business clusters  9.2.2 Which size of firm is more innovative?  9.3 Process and stages for creating an innovative new venture  9.3.1 Assessing the opportunity  9.3.2 Developing the business plan  9.3.3 Acquiring the resources and funding  9.4 Harvesting the venture: growth and exit strategies  9.5 Topic summary  10 Exploiting Knowledge and Intellectual Property  Introduction  10.1 Generating and acquiring knowledge  10.2 Identifying and codifying knowledge  10.3 Storing, retrieving and sharing knowledge  10.4 Translating knowledge into innovation  10.5 Exploiting intellectual property  10.6 Topic summary  11 Creating Value and Growing Ventures  Introduction  11.1 Creating economic and social value  11.2 Innovation and firm performance  11.3 Choosing a business model  11.4 Growing the venture  11.5 Topic summary  12 Learning to Manage Innovation  Introduction  12.1 Entrepreneurial goals and context  12.2 Recognise opportunity  12.3 Find resources  12.4 Develop venture  12.5 Create value and grow the venture