Creativity and Business Wealth Assignment Brief MODULE AIM This module considers how creativity and innovation lead to sustainable business. Students will develop appreciation of the role of culture, behavioural structures, systems and policies at global, national and organisational level on the development and sustainability of innovation. The module explores the application of creative problem solving and the process of creativity with a focus on the role of team leadership, and the influence of corporate culture.Students will become familiar with tools and processes that will enable them to become more creative, innovative and entrepreneurial in their business attitudes and practices. LEARNING OUTCOMES 1. Critically evaluate the development of creativity and innovation and its impact on sustainable organisations 2. Develop extensive and critical knowledge of the criteria for creating an innovative organisation 3. Critically review the structures needed to create an organisational environment that facilitates creative work practices in order to enhance business effectiveness 4. Develop an in-depth knowledge of the contribution Individual Essay (40%) Write an essay of no more than 2,000 words answering the following question: How could innovation improve the ways in which a Registered Social Landlord (RSL) Provides value to its stakeholders? Marking criteria Criterion Weighting Marks and Comments Answer demonstrates research on the challenges/opportunities such an organization would face in creating value 20 Evidence of creative and innovative ideas on how such an organization can improve its value offer 20 Evidence of research/reading in the area of how firms can identify new opportunities for innovation 20 Correct referencing 10 Presentation and structure 10 Overall comment Total