Assignment title: Information
Case Study Essay | 1
Case Study Essay: Big Energy
Sally Johnson is a member of the management team of XYZ Energy, a major
government-owned energy company. Following a high-profile corporate
sales process, XYZ Energy was bought by one of its private-sector
competitors, Big Energy, for a record price.
XYZ Energy was successful company that had established strong, efficient
and robust processes and systems to manage its business and risks. It had
also innovated new processes in areas, which gave it significant competitive
advantage. The company had a loyal staff with relatively low turnover. The
XYZ Energy management team was well respected by employees. A large
majority of staff worked hard throughout the lead up to the sale to support
the process and support each other. Although morale was not high, it was
better than had initially been envisaged when the sales process was
announced, the staff were extremely proud of the value they had built up for
the company, and it was felt that Big Energy must see significant value in the
existing processes and systems of XYZ Energy, as well as in their customer
base.
The core business structure of both companies was similar, not surprisingly
given they both operated in the same energy retailing market. For example,
both companies had marketing, commercial, operational and trading
department, and each one of these areas was represented on the
companies' management teams. XYZ Energy also had a strategy
department, which Sally Johnson managed.
At the point of the sale, the chief executive and functional business members
of the management team were immediately made redundant prior to any
integration of XYZ Energy's operations into Big Energy. Sally was retained
post sale to facilitate parts of the integration or operations. With the removal
of the core management team, it quickly became clear that Big Energy
wished to remove the majority of the remaining staff as rapidly as possible
once the essential integration of core operations was completed.
Instantly the morale with the XYZ Energy staff plummeted as they realized
that, like the management team members, they would not be allowed to
compete for their jobs based on merit. Morale continued to decline and
frustration arose as Big Energy failed to leverage innovative processes and
systems for its own competitive advantage, focusing on the speed of
integration rather than its quality and the long-term benefits. Big Energy's
senior management rarely came to the remote office to engage with their
new team, and staff numbers dwindled as people elected to leave and more
redundancies were occurred.
Sally felt a strong loyalty towards the staff that had supported the growth of
XYZ Energy, and therefore, immense anguish for them as their fate became
clear. She attempted to argue to senior management that Big Energy shouldCase Study Essay | 2
revisit its integration model and priorities in-order to preserve and leverage
the competitive advantages and key skilled staff it had acquired.
(Source: Wood, J. Zeffane, R. Fromholtz, M. Wiesner, Morrison, R. & Seet, P 2013,
Organisational Behaviour: Core Concepts and Applications, 3rd Australasian Edition Wiley,
Brisbane; pp. 75).
)
Students are required to address both of the following questions in the their
essay:
Questions 1
The rapid rate, at which Big Energy has opted to absorb XYZ Energy into its
existing business model, has had an adverse impact on the employees that
originally came from XYZ Energy. Discuss the impact of this integration
model on the overall the attitudes, values and behaviours of the remaining
XYZ staff members.
Question 2
Based on your analysis in Question 1, you are required to provide
management at Big Energy with some recommended strategies for dealing
with the identified issues.