RESEARCH PROPOSAL Name Jonny Bruce Student number 16053 Working title of project Evolution and Revolution in the Digital World Background of the Research The report mainly provides an overview about the evolution and the revolution in the digital world. The report gives a brief analysis about how the evolution had affected the sports market. The players are mainly benefited with the help of the advancement in the sports market. The revolution in the digital world has led to the introduction of Pulse Play that is mainly designed for the tennis players we are aware of the fact that as the technology has continued to advance, the companies are no longer constrained by the manual production and distribution. The advancement led to the introduction of technology that measures the speed of the ball from one end of the pitch to another. The technology has helped to enhance the performance of the players as they are able to measure the performance of the players. The revolution and evolution in the digital market has advanced the technology that shows the revolution per minute through a counter. The revolution has also introduced a stump camera that looks like a small TV stuffed inside a hollow stump. This camera helps to generate exclusive view of play for action replays. The coverage of sports has formed a main constituent of media content all the way through the diverse stages of the growth of communication technology. The revolution in the sports market has also led to the increase in the online live text commentary of the sporting events. The media channels that used to broadcast sports events are now able to use the technology to share the information at a much faster pace. The revolution has led to the advancement of the international distribution of the sporting content. This had led to the rise of the international sporting culture Literature Review The revolution and evolution in the digital world has changed the technology completely in the sports market. Snickometer is a technology that is used in televising cricket to graphically analyze sound and video. It also shows the noise frequency in order to find out whether the ball touched the bat before going to the fielder. The third umpires mainly use Snickometer in order to take a correct decision. However, the revolution has also introduced Hot Spot that is considered more accurate as compared to Snickometer. It is an infrared imaging system used to determine where the ball has struck before reaching the fielders. This technology mainly makes the use of two cameras that is situated in the either end of the ground. The Bowling Machine is another example of the revolution and evolution in the sports market that helped the cricketers to practice and expertise effectual skills. There are various type of bowling machine that are diverse in the ways they achieve the required delivery (Raza et al.). LED Bails had also led to the advancement of technology in sports market. The Bail glows once the ball struck the bail. The LED Bails is a costly solution to notice the falling of balls. The bail determines whether the wicket is broken in one thousand fraction of a second. The revolution and evolution in the digital world has also led to the technology advancement in the field of football. The Foam Technology is a form of technology that is mainly applied by the referee to the field. Temporary foam acts as a visual marker for use by both players and referees in order to designate the minimum distance that must be maintained by the members of the opposing team. The butane evaporates eventually, leaving only water and surfactant residue on the ground. Babolat Pop is technology advancement in the field of tennis that helps the players in Tennis to monitor a host of useful data. It looks like a smart wristband. The data generally includes groundstrokes, serves, volleys and power. The player analysis technology (PAT) uses sensors like gyroscopes and accelerometers to record different data from the players. The revolution in the digital world has led to the introduction of Pulse Play that is mainly designed for the tennis players. Play Sight is an ingenious tennis coaching system that is designed for clubs. The system mainly tracks serve speed, accuracy, distance covered and the types of scores. The data are mainly recorded after analyzing the moves of the players. The sports markets are looking for the ways that will help to capitalize on the mobile technology in order to enhance the experience of the individuals. Most of the young people prefer the mobile devices to watch their favorite sports rather than television. The individual prefers to bring the Smartphone in the stadium that led to the introduction of WIFI systems in the stadium. Previously, buying the sports tickets was harassment. However, the revolution in the sports market has given the opportunity to scan the sports ticket in the Smartphone before entering the Stadium Methods of Inquiry The research question that will mainly highlight the benefits and problems related to evolution and revolution in the digital world are as follows: 1. How will the evolution and revolution in the digital world help to enhance the experience of the players? 2. How will the evolution and revolution in the digital world will be beneficial for the sports market? 3. How will the advancement in the digital world increase the revenue in the sports industry? Name of catalogue, database, subject gateway, or search engine. Key word searches conducted Results of search (e.g. articles and books located) MIT Journals gyroscopes A Wearable Attitude-Measurement System Using a Fiberoptic Gyroscope Ingenta Connect sports gyroscopes Developments in localisation sensor systems Journal of Central South University development of sports Raza, Ali, Olaf Diegel, and Khalid Mahmood Arif. "Robowler: Design and development of a cricket bowling machine ensuring ball seam position."Journal of Central South University 21.11 (2014): 4142-4149 Telematics and Informatics Sports related with social technology Park, Eunil, et al. "Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model."Telematics and Informatics 31.1 (2014) Routledge Sports apps Hoye, Russell, et al. Sport management: principles and applications. Routledge, 2015. Journal of Education, Informatics & Cybernetics Cricket Sensors Rock, R., et al. "The 5 th umpire: Automating crickets edge detection system." Journal of Education, Informatics & Cybernetics 11.1 (2013). Routledge Sports Marketing Shank, Matthew D., and Mark R. Lyberger. Sports marketing: A strategic perspective. Routledge, 2014. Business Horizons Sports Marketing Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. "Digital marketing and social media: Why bother?." Business Horizons 57.6 (2014): 703-708. The impact of technology on sportingperformance in Olympic sports technology on sporting Journal of Sports Sciences Volume 27, 2009 - Issue 13 The use of sports science in preparation for Olympic competition Page 1421-1431 Impact of willpower in Sports willpower Penguin Psychology Business -"Willpower" by Roy F.Baumeister and John Tierney. Page 48-53 The new industrial revolution New and evolving technology Random House Business books 2012 – Makers, Chris Anderson, pages 17-23 http://elib.lasalle.edu.sg/cgi-bin/spydus.exe/FULL/OPAC/ALLENQ/6080/100812,1 Design research and practice Technological innovations 101 design methods : a structured approach for driving innovation in your organization / Vijay Kumar, NJ : John Wiley & Sons, Inc., 2013 Techtv's catalog of tomorrow – The Ngee ann kongsi lasalle libaray Technology Advancement Techtv's catalog of tomorrow – Zolli, Andrew indinapolis, Indina : Que Puplishing, 2003 Reference List Hoye, Russell, et al. Sport management: principles and applications. Routledge, 2015. Park, Eunil, et al. "Determinants of player acceptance of mobile social network games: An application of extended technology acceptance model."Telematics and Informatics 31.1 (2014): 3-15. Raza, Ali, Olaf Diegel, and Khalid Mahmood Arif. "Robowler: Design and development of a cricket bowling machine ensuring ball seam position."Journal of Central South University 21.11 (2014): 4142-4149. Rock, R., et al. "The 5 th umpire: Automating crickets edge detection system." Journal of Education, Informatics & Cybernetics 11.1 (2013). Shank, Matthew D., and Mark R. Lyberger. Sports marketing: A strategic perspective. Routledge, 2014. Tiago, Maria Teresa Pinheiro Melo Borges, and José Manuel Cristóvão Veríssimo. "Digital marketing and social media: Why bother?." Business Horizons 57.6 (2014): 703-708. Baumeister, Roy F., and John Tierney. Willpower: Rediscovering the Greatest Human Strength. New York: Penguin, 2011. Print. Anderson, Chris. Makers: The New Industrial Revolution. New York: Crown Business, 2012. Print. Working Bibliography This sections contains the sources that you plan to use in your research, but have not cited in this Proposal. Anderson, Chris. Makers: The New Industrial Revolution. New York: Crown Business, 2012. Print. Looking at the various ways that technology has evolved from manual work to creating a system on a computer that will save the average man 4 hours a day This will be about how technology being developed and how it will make a better world There are loads of products out there but there is difference between the type software that is being used to affect different target markets differently The relevant terminology would be the new software and technical advances being created in the new modern age Technology is always evolving, new and innovative concepts are always being thought of and the average day to day human is becoming smarter due to the resources at hand. The new industrial revolution will effect the whole world and fighting technology will only make a company stagnant and frozen in the market. For a company to progress they have to adapt and accept technology Baumeister, Roy F., and John Tierney. Willpower: Rediscovering the Greatest Human Strength. New York: Penguin, 2011. Print. How can Willpower effect a player or a coach? Looking at David Blaine and how he could overcome beating the Guinness world record for holding his breath and how to strengthen his willpower This got him into the habit of doing things which built his self esteem The theory is setting small goals and achievements will help the player and coaches long term as this is building up their confidence and self esteem. The relevant terminology would be the new products that are being introduced to get a better understanding on their performance. This section is vital to everyone in the sports market and having the mental advantage over any other player has a dramatic effect on their performance.