Zara Case Questions: 1- With which of the international competitors mentioned in the case, it is more interesting to compare Inditex's financial results. Why? 2- How specifically do the distinctive features of Zara's business model affect its operating economics? 3- Can you link Zara's choices about how to compete, and the ways in which they create competitive advantage? 4- How sustainable would you calibrate Zara's competitive advantage as being relative to the kinds of advantages typically pursued by other approach retailers? 5- What do you think about Zara's past international strategy for product-market selection, its mode of entry, and its standardization of its marketing approach 6- What is the best way to grow Zara chain? What other strategic recommendations would you make to Inditex's CEO? Cola Case Questions: 1- Why, historically, has the soft drink industry been so profitable? 2- Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different? 3-How has the competition between Coke and Pepsi affected the industry profits? 4-How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?