Week 12 Apple Case Study Questions • Questions for up to 150 words, per question, online assessment. • Please provide a word count for each question. • Due to the 'flipped classroom' approach of in class review of case studies, late submission is not permitted. 1. Compare and contrast a deliberate vs. emergent strategic development process. Nominate a major enterprise that follows a deliberate approach and one that pursues an emergent one. 2. Define the Balanced Scorecard. Nominate the specific metrics, and suggest targets, when applying the Balanced Scorecard to Macquarie University. 3. How innovative is Apple? Is it a strategic innovator? Go beyond the case study and include comments about Apple today. 4. What is your evaluation of Steve Jobs as a leader? Consider the comments of Walter Isaacson (who wrote a best selling biography about Jobs) and others. 5. What are you recommendations for Apple under the Tim Cook era? Where should it innovate after Apple Watch?