MODULE HANDBOOK 2016 / 2017 Sustainable Tourism Management Systems TABLE OF CONTENTS TABLE OF CONTENTS 2 MODULE DESCRIPTION 3 LEARNING OUTCOMES 3 INDICATIVE CONTENT / AREAS OF STUDY 3 TEACHING AND LEARNING STRATEGY 4 EXPERIENTIAL LEARNING OPPORTUNITIES 4 FORMATIVE ASSESSMENT 4 ASSESSMENT 4 REGULATIONS 4 TEACHING TEAM 4 READING LIST 5 STUDY PATTERN - MODULE TIMETABLE FOR LCUCK STUDENTS 6 ASSESSMENT BRIEF 8 GRADING INDICATORS 9 HAND IN DATES 11 RETURN OF MARKED WORK 11 MODULE DESCRIPTION This module considers sustainable management systems in tourism and argues that an understanding of the principles encapsulated in the concept of 'Triple bottom sustainability' is paramount for sustainability of tourism businesses practices and in guiding long-term operational decisions in a changing and dynamic environment. Critical concepts, policies and practices in tourism business sustainability, including financial, environmental and social practices, are reviewed within the Green Globe Destination Programme frameworks. This latter is critically assessed among other management frameworks to improve the sustainable practices in tourism organisations. Complementing and enhancing students' knowledge of sustainable business and destination management built at level 4 and level 5, the module will explore businesses challenges and capabilities to devise long term operational strategies using a combination of empirical studies and theoretical constructs. LEARNING OUTCOMES On successful completion of the module, students will be able to: 1. Critically evaluate the theories and concepts of sustainable tourism development relevant to Tourism business responsibility 2. Critically analyse the sustainable management systems of a tourism organisation 3. Create a sustainable management framework for an organisation, indicating the adaptations required to face a challenging business environment. INDICATIVE CONTENT / AREAS OF STUDY • Theories and concepts of sustainable development; • Business ethics and environmental justice; • Integration of sustainability into the strategic operational planning process; • Critical appraisal of planning tools including process mapping, and balanced scorecards within a sustainability context; • Stakeholder engagement and determining sustainability issue significance; • Evaluate the business case for sustainability; • Critical review of regulatory requirements; • Analysis of business reporting and accountability systems; • Evaluating management system certifications frameworks TEACHING AND LEARNING STRATEGY Work Based Learning 84 hours 42% Category 1 Seminars 36 hours 18% Category 1 Industry Visits 10 hours 5% Guided independent study hours 35% Category 2 Total 200 hours 100% EXPERIENTIAL LEARNING OPPORTUNITIES Experiential Learning Opportunity Activity Outline Skills and Graduate Attributes Developed Field Trip – Southend/Or other tourist destination See separate guidance Identification, analysis, opinion building, group working, innovation and decision making FORMATIVE ASSESSMENT Formative assessment: Individual tutorials will support student centred seminar discussions, to support students' learning experience. ASSESSMENT CW1: 100% Learning Outcomes 1, 2 and 3 Acting as a management consultant, you will work on selecting a case study/business tourism organisation and carry out investigations to determine how the organisation could implement any future plans aimed at addressing the sustainable tourism management agenda REGULATIONS This module conforms fully to the relevant UG regulatory framework. READING LIST Key Texts Butler, D. (2006) Enterprise Planning & Development: Small business enterprise start up and growth. (2nd edn) Oxford: Butterworth-Heinemann. Boxall, P. & Purcell, J. (2007) Strategy and Human Resource Management. Basingstoke, Palgrave MacMillan. BSI (2007) BS 8901:2009 Specification for a sustainable event management system with guidance for use. BSI Harris, R., Griffin, T., & Williams, P. (2002) Sustainable Tourism: a Global Perspective, 1st edition, Butterworth-Heinemann Extended Reading Costa, C., Panyik, E., & Buhalis, D. (Eds.). (2013). Trends in European tourism planning and organisation (Vol. 60). Channel View Publications. Dunphy, D.C., Griffiths, A. & Benn, S. (2003) Organizational change for corporate sustainability. Routledge. 3rd edition 2014 Esquer-Peralta, J. (2007) Sustainability management systems (SMS): An integrative approach to management systems towards sustainable development, University of Massachusetts Lowell. Fennell, D. A. (2014) Ecotourism. Oxford: Routledge. Holbeche, L. (2006) Understanding Change. Oxford, Elsevier-Butterworth Heinemann. Holden, A., & Fennell, D. A. (Eds.). (2012) The Routledge handbook of tourism and the environment. Oxford: Routledge. Hsu, C. H., & Gartner, W. C. (Eds.). (2012). The Routledge handbook of tourism research. Oxford: Routledge. Jenkins, J., & Dredge, D. (Eds.). (2012). Stories of practice: Tourism policy and planning. Ashgate Publishing, Ltd. Kraten, M., (2009) A Managerial Approach to Business Planning and development. Business Expert Press. Manente, M., Mingotto, E., & Minghetti, V. (2014). Responsible Tourism and CSR: Assessment Systems for Sustainable Development of SMEs in Tourism. Springer. Morrison, A. M. (2013). Marketing and managing tourism destinations. Routledge. Muller-Christ, G. (2011) Sustainable Management: Coping with the Dilemmas of Resource-Oriented Management, Springer-Verlag. Pratt, S., & Harrison, D. (Eds.). (2015). Tourism in Pacific Islands: Current Issues and Future Challenges. Routledge. Uysal, M., Perdue, R., & Sirgy, M. J. (Eds.). (2012). Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. Springer Science & Business Media. Werbech, A (2009) Strategy for Sustainability: A business manifesto. Harvard Business Press Zeppel, H. (2015). Environmental indicators and benchmarking for sustainable tourism development. The Routledge Handbook of Tourism and Sustainability, 187 STUDY PATTERN - MODULE TIMETABLE FOR LCUCK STUDENTS Week Lecture Seminar Post session activities/reading 1 Introduction to the Module Work with the module handbook Notions of Sustainability Revision of previous studies 2 Theories and Concepts of Sustainable Tourism / Sustainable Development Reading theories of sustainable tourism Dwyer, L. (2005). Relevance of triple bottom line reporting to achievement of sustainable tourism: A scoping study. Tourism Review International, 9(1), 79-938. http://www.researchgate.net/publication/233571706_Relevance_of_Triple_Bottom_Line_Reporting_to_Achievement_of_Sustainable_Tourism_A_Scoping_Study Walker, K., & Moscardo, G. (2014). Encouraging sustainability beyond the tourist experience: ecotourism, interpretation and values. Journal of Sustainable Tourism, 22(8), 1175-1196.Found via Library plus 3 The Business Case for Sustainability: How do you Measure Viability? Case Studies Zeppel, H., & Beaumont, N. (2012). Carbon offsetting and mitigation by Queensland tourism https://eprints.usq.edu.au/22642/1/Zeppel_Beaumont_IJOB_v17n4_PV.pdf Moore, W., Alleyne, F., Alleyne, Y., Blackman, K., Blenman, C., Carter, S., & Singh, A. (2012). Barbados Green Economy Scoping Study–Synthesis Report. http://www.unep.org/greeneconomy/Portals/88/documents/SYNTHESIS%20REPORT_Barbados.pdf http://www.unep.org/greeneconomy/Partnerships/NewScopingStudyinBarbados/tabid/79634/Default.aspx [Links page] 4 Business Ethics Planning for Class Visit to Southend/Other tourist destination Reynolds, P. (2013). Hotel companies and corporate environmentalism. Tourism & Management Studies, 9(1), 7-12. Search against title in Library Plus and then follow access URL at bottom of abstract. Access URL: http://www.scielo.gpeari.mctes.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100002&lng=en&tlng=en 5 Reading week/ Visit to Southend/Other tourist destination 6 Corporate Social Responsibility Corporate Social Responsibility – Analysis of Journal Articles Camilleri, M. (2014). Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives. Tourism Planning & Development, 11(1), 42-56. Found via Library Plus. Follow linked full text and keep scrolling down to see full text. Bunlueng, H., Butcher, K. J., & Fredline, L. (2015, May). Local Communities' Perceptions of Hotel Corporate Social Responsibility (CSR) Activities: The Influences of the Community Orientation of Hotel Owners. http://www. gradtourismconference. org. http://www98.griffith.edu.au/dspace/bitstream/handle/10072/67967/98846_1.pdf;jsessionid=DFE5EE1E0F11DDCBD0251D35CEBBFB4F?sequence=1 7 Evaluation of Sustainable Tourism Management Systems, including certification frameworks Green Globe Evaluation of Sustainable Tourism Management Systems in Southend Buckley, R. (2013). Social-benefit certification as a game. Tourism Management, 37, 203-209. Found via Library Plus, follow linked full text link and scroll down. 8 Business Planning for Sustainability The role of Benchmarking Critical Appraisal of Planning and management Tools Blackman, A., Naranjo, M. A., Robalino, J., Alpízar, F., & Rivera, J. (2014). Does tourism Eco-certification pay? Costa Rica's blue flag program. World Development, 58, 41-52. Found via Library Plus, follow linked full text and scroll down. Dredge, D., & Jamal, T. (2015). Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management, 51, 285-297 Found via Library Plus, follow linked full text and scroll down 9 Stakeholder Engagement Case Studies Kelliher, F., Aylward, E., & Lynch, P. (2014). Exploring Rural Enterprise: The Impact of Regional Stakeholder Engagement on Collaborative Rural Networks. Exploring Rural Enterprise: New Perspectives on Research, Policy & Practice (Contemporary Issues in Entrepreneurship Research, Volume 4) Emerald Group Publishing Limited, 4, 35-57. No full text access 10 Integration of Sustainable Planning. Collaborative Networks and Partnerships Management Operational Approaches Postma, A. (2015). Investigating scenario planning–a European tourism perspective. Journal of Tourism Futures, 1(1), 46-52. No full text access Miller, G., Simpson, M., & Twining-Ward, L. (2012). Study on the feasibility of a European tourism indicator system for sustainable management at destination level. Found via Google PDF goes straight into download when searching against title. 11 Further consideration of economic, social and environmental aspects of Sustainable Tourism Management Systems Assignment workshop 12 Assignment workshop (in the form of a presentation) 13 Drop-in session Please note that this schedule is indicative only and may be subject to change ASSESSMENT BRIEF Assessment weighting 100% Coursework CW1: 100% Learning Outcomes 1, 2 and 3 Acting as a management consultant, in negotiation with the module team, you will work on selecting a case study/business tourism organisation and carry out investigations to determine how the organisation could implement any future plans aimed at addressing the sustainable tourism management agenda. Maximum length is 4,000 words. Remember quality is more important than quantity. Formative assessment: Individual tutorials will support student centred seminar discussions, to support students' learning experience Higher grades will be awarded as follows: • evidence of wider research rather than just the content of the class discussion by seeking influences of other industries and factors; • being yourself, giving me your opinions whether backed up by research or not, be bold; • high level of critical analysis and debate; • accurate grammar, spelling and appropriate structure; • links to theoretical frameworks; • application of theory to practice; • use of contemporary sources to justify recommendations and conclusions Further guidance for a high quality assignment: • A systems thinking approach is called for. You must apply destination or strategic business management approaches as a consultant. There are ample examples of consultants' final reports available on the worldwide web. Recently published reports supplement a practitioner-friendly paper. • Consider the journey that you must undertake: • Analysis of values, beliefs, identity and current brand and strap line for either the destination of the product/service in question. • Evidence provided of how to go about obtaining feedback and engagement with key stakeholders. • Evidence of inputs to the plan: resources, people, built and natural environment. • Public and private sector inputs • Marketing with a focus on competitors, advantages, current clients, potential clients. • Indicators to measure success of the proposal (includes such tools as carrying capacity, tourism optimisation management models etc.) • Outputs • Impact measurement • Implementation and controlling proposals • Analytics • Outcomes • Review phase and presentation to destination or organisation • Conclusion • Recommendations • Implications Details of the University of Derby Academic Regulations found at: http://www.derby.ac.uk/academic-regulations GRADING INDICATORS Level 6 Grade Element Descriptor Class 90 A+ Knowledge The work is exceptional in that it is logically presented and error-free. It is creative and illustrates a thoroughly in-depth understanding of content as well as issues and problems. There is evidence of extensive reading and synthesis of primary research literature. FIRST Criticality The work shows an exceptional, critical engagement with complex ideas and concepts. There is an outstanding appreciation of all of the relevant competing perspectives. Application The work reflects an aptitude for applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios. Where appropriate, workable solutions to problems are offered. Evaluation The work shows an exceptional level of evaluation and illustrates incisive conclusions based on that evaluation. Communication The work is communicated with an exceptional degree of authority that comes close to that expected of a professional in the discipline. 80 A Knowledge The work is excellent in that it is logically presented and almost error-free. It illustrates an in-depth understanding of content as well as issues and problems. There is evidence of extensive reading and synthesis of mostly primary research literature. Criticality The work shows an excellent, critical engagement with complex ideas and concepts. There is an excellent appreciation of almost all of the relevant competing perspectives. Application The work reflects some aptitude for applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios. Where appropriate, mostly workable solutions to problems are offered. Evaluation The work shows an advanced level of evaluation and illustrates some solution-focused conclusions based on that evaluation. Communication The work is communicated with an excellent degree of authority that comes reasonably close to that expected of a professional in the discipline. 70 A- Knowledge The work is extremely good in that it is logically presented and reasonably error-free. It illustrates an advanced understanding of content as well as issues and problems. There is evidence of some reading and synthesis of primary research literature. Criticality The work shows an extremely good, critical engagement with complex ideas and concepts. There is an extremely good appreciation of almost all of the relevant competing perspectives. Application The work reflects an attempt at applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios. Where appropriate, a few workable solutions to problems are offered. Evaluation The work shows an extremely good level of evaluation and illustrates a few solution-focused conclusions based on that evaluation. Communication The work is communicated with an extremely good degree of authority that sometimes comes reasonably close to that expected of a professional in the discipline. 60 B+ B B- Knowledge The work is very good in that it is mainly logically presented and reasonably error-free. It illustrates a good understanding of content as well as issues and problems. There is evidence of some reading of primary research literature. SECOND DIV 1 Criticality The work shows a very good, critical engagement with complex ideas and concepts. There is a very good appreciation of some of the relevant competing perspectives. Application The work reflects an attempt at applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios. Evaluation The work shows a very good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation. Communication The work is communicated with an occasional glimpse of authority that comes reasonably close to that expected of a professional in the discipline. 50 C+ C C- Knowledge The work is of a good standard in that there is an attempt to present it logically and it is reasonably error-free. It illustrates a good understanding of content as well as issues and problems. There is a little evidence of reading of primary research literature. SECOND DIV 2 Criticality The work has a fairly good level of critical engagement with complex ideas and concepts. There is a fair appreciation of some of the relevant competing perspectives. Application The work reflects some attempt at applying knowledge in unusual and/or novel circumstances as well as to more typical work-based scenarios. Evaluation The work shows a fairly good level of evaluation and, perhaps, illustrates a few solution-focused conclusions based on that evaluation. Communication The work is communicated without very much authority. It requires development to come close to that expected of a professional in the discipline. 40 D+ D D- Knowledge Demonstrates a satisfactory level of knowledge, but with little evidence of reading of primary research literature. THIRD Criticality The work has a fair level of critical engagement with complex ideas and concepts, but here is a little appreciation of the relevant competing perspectives. Application The work offers limited application of knowledge in unusual and/or novel circumstances but is a little better concerning more typical work-based scenarios. Evaluation The work shows a fair level of evaluation but rarely illustrates any solution-focused conclusions based on that evaluation. Communication Although soundly presented, the work lacks authority. Due to some weaknesses in style, it does not come at all close to that expected of a professional in the discipline. 35 FM Knowledge The work is limited in that it is not logically presented and has errors. It illustrates little understanding of content as well as issues and problems. There is little evidence of any reading of primary research literature. FAIL Criticality The work lacks much critical engagement with any ideas and concepts. There may be virtually no appreciation of the relevant competing perspectives. Application The work demonstrates very little attempt at applying knowledge in unusual and/or novel circumstances and is little better concerning more typical work-based scenarios. Evaluation The work shows inadequate evaluation and does not refer to any solution-focused conclusions based on that evaluation. Communication The work is communicated in an unacceptable way. It is far from that expected of a professional in the discipline. 5 F Knowledge The work is extremely poor in that it is poorly presented and has errors. It illustrates no understanding of content or of issues and problems. There is no evidence of any reading of primary research literature. Criticality The work lacks any critical engagement with ideas and concepts. There is no appreciation of the relevant competing perspectives. Application The work makes little or no attempt at applying knowledge to any work-based scenarios. Evaluation The work shows no evaluation and does not refer to any conclusions based around an evaluation. Communication The work is communicated very poorly. It is not to any graduate standard. 0 Z Nothing of merit in submitted work, or designates work where an academic offence has occurred. Where no work has been submitted the NS notation will apply. RETURN OF MARKED WORK