Attention – Opening: Attract the reader's interest by writing something exciting or interesting. This may be 1-4 sentences.  Eg. Problem, Unexpected statement, Reader benefit, Compliment, Related facts, Stimulating question Interest – Body: Describes central points of interest, does not focus on details of the event but on the benefits to the reader  Eg. Facts, figures, Expert opinions, Examples, Specific details, Direct benefits, Indirect benefits Desire – Body: Reduces resistance to the action you are asking for. This part of the message will reassure the reader that the action will be a good thing for rational or emotional reasons.  Eg. Reduce resistance, anticipate objections, offer counterarguments, using what if? scenarios, demonstrate competence, showing the value of your proposal, minimize objections and provide counter-arguments, establish credibility and expertise. Action – Closing: Offers an incentive or gift, gives details about the timeline for response, deadlines, or limits to the offer being made. Contact information, dates, times, and locations are included so the reader can easily reply.  Eg. Describe specific request, make the action easy to take, offer an incentive or gift, do not offer excuses, repeat the main benefits Sincerely, [Type your name] Fundraising and Events Coordinator 2 Oshawa Summer Camps COMM 1209: Communication for Recreation and Leisure Persuasive Letter (5%) Due: November 9, 2016 by 11:59pm. Submit to DC Connect Dropbox. You are the Fundraising and Events Coordinator for Oshawa Summer Camps. Every December, your company holds a fundraiser gala to generate funds for the coming year. This gala is semi-formal and includes a three course meal. The cost per person is $50. There is a limit of 300 guests. Guests must respond by November 25 th , 2015 in order for you to have your number of attendees set before for the event. You are mailing this invitation to everyone who attended the gala last year and continues to donate to Oshawa Summer Camps. Remember to:  Make a reasonable, specific request.  Tie facts to benefits.  Expect and overcome resistance.  Share solutions and compromise.  When fundraising, give more than one option on how to give.  Establish credibility.  Maintain credibility and respect by being honest, fair, and objective. Remember to avoid:  Sounding preachy or parental.  Don't pull rank.  Avoid making threats.  Do not make unethical or false claims. Suggest specific and easy-to- follow action with a deadline and reason for the date. Don't sound apologetic or supply excuses. You can use the rational, emotional, or dual approach. Remember to use the you-view and avoid biased language. 3 Persuasive Letter Rubric (5%) Criteria Excellent (5-4) Acceptable (3-2) Needs Improvement (1-0) Letter Format (5) Salutation, body, closing, contact information is included Block or semi-block letter style is used Most elements included correctly Format is mostly acceptable Few elements included correctly Format is not acceptable. Content (5) All information about the gala dinner is included Reader knows exactly what the event is and what to expect at the event. Expectations of the reader are made clear on how to confirm booking. Most of necessary information is present Letter content covers some of the purpose of the message Some information is included but it could be more specific. Significant content and information about the fundraiser is missing. Reader will have to ask for more details, so future correspondence is increased, not limited. Persuasive Format (5) Attention is attained in the opening Body addresses interest and desire. Credibility is gained through rational, emotional, or dual approach Closing action is clear. Offers incentive, promotion, or gift. Deadlines, dates, locations and contact information is included. Most of the persuasive format is present Letter content covers some of the purpose of the message Some information is included but it could be more specific Significant parts of the persuasive format are missing Reader may not be persuaded by this message to take action Spelling, Grammar & Mechanics (5) Letter is error-free and workplace ready Good word choice & sentence structure. 1 – 5 spelling or grammar errors Letter is somewhat workplace-ready More than 5 spelling or grammar errors Letter is not workplace ready