Assignment 1 Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one standard and non-standard problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? APA Format 2 Pages Use at least two of the reference below. You may include any other reference. Reference: Tanner, J., & Raymond, M. (2012). Principles of marketing. Irvington, NY: Flat World Knowledge, Inc. http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx?sq=definition+of+marketing The 4 ps of the marketing mix. (2013, Dec 16). AllAfrica.Com Retrieved from http://search.proquest.com.ezproxy1.apus.edu/docview/1468724852?accountid=8289 The 4 Ps as a Guiding Perspective by Kalsbeek, David H