ASSIGNMENT QUESTION PURPOSE The objectives of this assignment are to assess students' ability to critically discuss the use of media and ICT in daily life then analyse the effects of media and ICT on the family, community, and society as a whole. REQUIREMENTS Please read the following statement: Edward R. Murrow (Cited in Wartella, 1997) stated: "The instrument (television) can teach. It can illuminate. Yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it is merely wires and lights in a box." Wartella himself said, "Television also holds the power to harm, to instill fear, and to render us callous to suffering. It can bring ugliness into the world. . . . We are at the moment in which the television industry and members of the industry we educate can influence the moral climate of television production. This is the context and matters of today's debate." i. Wartella's statements were made in 1997, more than 19 years ago. In the context of 2016 and in an environment where terrestrial television has to compete with satellite television, web TV and other contents from DVD, YouTube and other social media, your task is to critically discuss Murrow's and Wartella's statements. ii. Look for research findings in the academic literature (journals, theses etc.) between 2010-2015, in Malaysia and/or other parts of the world, and discuss the effects of media, information and other communication technologies (including social media) on individuals, family members, communities and society in general. Your essay should include relevant academic citations, references and appropriate examples [Total: 50 Marks] ________________________________________________________________________________ END OF QUESTION ATTACHMENT ASSIGNMENT RUBRICS Criteria Weightage Low Fair Above average Excellent Max Marks 0 1 2 3 4 Introduction on media (especially TV) and ICT (including social media) between 1997-2016. . 1.5 No introduction is made. Introduction is too brief and general. Introduction is fairly brief but covers the required content. NOT supported by relevant citations/references. Introduction is relatively satisfactory. Supported by relevant citations/ references. Very satisfactory Introduction of topic. Supported by appropriate citations/ references. 6 Discussion of Murrow's/ Wartella's statements. 2.0 No discussion. . Discussion too general and brief. Not critical at all. Fairly satisfactory discussion and fairly critical. Satisfactory critical discussion. . Excellent discussion. Critical analysis. . 8 Literature review on effects of media and ICT on family, community and society. 3.0 No literature review. Literature reviews not appropriate/does not use academic journals. Fairly satisfactory literature review. Fairly good research findings in 3-5 current academic journals. Satisfactory literature review. Good analysis of findings in 5-8 current academic journals. Very satisfactory literature review. Excellent analysis of findings in more than 8 current academic journals. 12 Critical discussion of effects of media and ICT on daily life of family/ community/society. 4.0 No discussion . General discussion/ explanations that are not related to effects on daily life of target group. Simple discussion/ explanations that are related to effects on daily life of target group. Clear discussion/ explanations that are specifically related to effects on daily life of target group. Excellent discussion and explanations of effects of social media on daily life of target group. 16 Conclusion. 1.0 No conclusion given. . Simple conclusion with explanations not related to the issues discussed. Simple conclusion with explanations related to issues discussed. Clear conclusion with explanations mostly related to the issues discussed. . Comprehensive conclusion with explanations related to the issues discussed. 4 Proper essay format (Cover Page, Table of Content, page numbering, APA format references, etc.) 1.0 Poor essay format and no referencing. Traces of formats but does not follow APA referencing style. Some formats are available with some APA referencing style. Most formats are available and most APA referencing observed. All formats are available with correct APA referencing style. . 4 TOTAL 12.5 50