PDE4910 Individual Assignment 2016/2017 1 PDE4910 Individual Assignment This is an individual assignment. Your report should be 5,000 words (+/- 10%). Scope The food industry and associated supply chain system has been of strategic interest worldwide. Global markets have forced the food industry to become internationally relocated to be able to satisfy customers. To achieve a higher rate of customer satisfaction one of the important factors that has to be considered is the supply chain and logistics infrastructure that needs be designed to meet objectives such as costs, quality, and responsiveness. Provide an analytical review on the supply chain system of ONE major food industry player. What is the approach of this company in channels of distribution? How has it benefited them? Compare the specifics of this supply chain system with that adopted in ONE other industry (for example, the oil and gas industry, but you can select other industries). Choose any two organisations to illustrate your answer. Assignment Questions Your essay should include the following requirements:- 1) Explain the importance of effective supply chain management in achieving the organisation's business objectives. 2) Explain the link between supply chain management and business functions in the organisation 3) Discuss the key drivers for achieving an integrated supply chain strategy within this organisation. How can you use key drivers to achieve efficiency and responsiveness? 4) Evaluate the effectiveness of strategies used by the organisation to maintain supplier relationships 5) Assess how information technology could assist in integrating different parts of the supply chain of this organisation, and how information technology has contributed to the management of the supply chain for this organisationPDE4910 Individual Assignment 2016/2017 2 Assignment Marking Scheme The following criteria listed below will be used to assess your report. Criteria Total Marks Marks given Tutor's Comments Analytical Review 20 Business Objectives 10 Key Drivers 10 Effective Strategies 10 Contribution of IT 10 Industry Comparison 15 Citations, Bibliography/ References 20 General Layout/Presentation 5 Total 100