You are required to reviewthe strategic marketing objectives for an organisation, and meetwith the CEO to confirm your understanding ofthe objectives (your assessor may perform the role of CEO). You also need to complete a range of analyses to confirm and evaluate the organisation's marketing activities, including progress ofthe organisation against established strategic objectives. Procedure Using the case study provided, you have been asked to clarifythe current status and strategic directions ofthe organisation, and evaluate their previous m rketing activities' 1. Develop a writteo statementthat: a. describes the mission, purpose, vision and values ofthe organisation b. identifies strategic directions and targets forthe organisation @ 2oll lnnovation and Eusiness lndustrySkills C.ouncllLtd You are required to meet with the CEO (your assessoo and conlirm that you have correctly described the strategic directions for the organisation After receiving confirmation, you need to complete an organisational review: 1. Comptete a situational analysis (includinga PEST analysis)forthe organisatlon 2. ldentit legaland ethicalrequirements forthe organisation to address sustainability issues, 3. Describe the impactof the organisationalstrategic direction on current marketing activities. 4. Analyse current key products or services and major markets for stren€lths, weaknesses, opportunities and threats. 5. Evaluate the effectiveness of previous marketing undertakings, including: a. peformanceagainstestablished objectives (includingprofitabiliU) b- critical success factors