Brunel Business School Master of Science TITLE: Technology Management MODULE CODE: MG5598 Intention and aims The central theme in MG5598 is to study methodologies and techniques for technology management. Concepts and theories have been introduced in lectures to help you understand the relevant issues. This coursework provides opportunity to demonstrate your understanding through self-study in a given topic. This coursework is designed to help you develop your understanding of the recent developments in technology management. Activity You are required apply theories and common practices in technology management to an organisation of your own choice and to write an essay in a given topic area and issues regarding a new product / service development (both the organisation and the topic area/issues to be investigated need to be agreed by your module tutor, without such agreements, you will NOT receive credit). Task 1: Individual Essay (with 2500 words maximum, excluding references and appendixes) on (1) feasibility investigation is required to be produced. It will examine and analyse the possibilities that develop a new product/service for a given organisation; (2) project report, it must be written in a professional style while adhering to the principles of good essay writing. The essay should be structured to enhance readability and use appropriate references following the Harvard method. Consider the given organisation and analyse how the principles of technology management can be applied for business development. Provide suggestions and recommendations. Bear in mind that the analysis and discussion are required to be specific to your chosen organisation with related literatures, theories and practices. This coursework provides the following opportunities to: • Evaluate concepts, theories and issues related to opportunities and processes for new business development; • Evaluate the strategic and operational implications of decisions on new business development; • Analyse factors influencing new technology management and business development decisions; • Identify emerging opportunities and challenges. It should address at least the following elements: 1, the development of a new product, or a new service, or both, for example, for the industry domains of Internet-based companies; 2, involvement of new technology / innovative idea / new strategy / new theory; //* / means or *// 3, business idea / business model; 4, design/prototype/pilot test; 5, development/ assessment/ evaluation. Task 2: A logbook to record the activities involved in the coursework is required with evidence, where weekly based updates are expected (references and appendixes can be provided). Submission requirement: The two parts should be submitted together in one MS WORD file. 1) Individual Essay (week 12, w/c 12/12/2016, online (Blackboard), 75% of the mark) 2) LOGBOOK (week 12, w/c 12/12/2016, online (Blackboard), 25% of the mark) Submission guidelines and assessment Online submission The essay must be prepared as a doc file and submitted using the completed coversheet via Blackboards assignment submission feature by the deadline. The file must have the following format: StudentID-MG5598-cw.doc, e.g. 06983782-MG5598-cw.doc Include your student id number as the name of the file, and "doc" as the file extension. Before submitting the file check that it can be opened and that it is readable. Re-submissions will not be permitted after the submission deadline. Files received in an unreadable form (e.g. corrupted or wrong format) may be subject to penalty and/or given a grade F. Ensure that your student ID is displayed in the coversheet (in the title page of the essay). Important note Please be conscious of avoiding any possibility of suspicion of plagiarism. It is very easy to detect similarities at the structural level of documents, even if superficial features differ. The examiner may deem unexplained similarities in essays are unreasonably included and designate an "irregularity", which will lead to further inquiries and potentially a penalty such as failure on the module. Grading Scheme Grades will be awarded according to the scheme detailed below. The following learning outcomes are assessed through this assignment. 1. Explore and evaluate the means and approaches surrounding technology and business development, business model and business value creation, as well as business process management. 2. Demonstrate state-of-art understanding and critically review literature and business practice in the area of creativity and business development with modern technology to characterise current leading edge business practice. 3. Examine and reflect critically on the theory and practice of business models, strategies for business management with modern technology, as well as approaches to the development process. Content: appropriateness of material; relevance; quality of analysis (35%) grade descriptor The text displays an authoritative grasp of the link between the literature and the task. There are indications of originality in either application of theories/ideas or in synthesis of material. The analysis demonstrated your excellent insights into the aspect(s) of business/management that you chose to explore. There are no major omissions, or irrelevant or inappropriate material. A The text displays a very good grasp of the link between the literature and the task. There is an appropriate application of theories/ideas or in synthesis of material. Most aspects of the task are addressed competently. There are no major omissions, or irrelevant or inappropriate material. B The text displays a good grasp of the link between the literature and the task. Most aspects of the task are addressed with a moderate level of competency and professionalism, though the treatment may not be comprehensive. There may be one major omission, but little if any irrelevant or inappropriate material. C The text displays an adequate grasp of the link between the literature and the task. There may be a major omission or two, and some irrelevant and/or inappropriate material. There is an adequate degree of skill in either application of ideas or in synthesis of material. D All, or many, of the following apply: an inadequate grasp of the link between the literature and the task; major omissions, irrelevant and/or inappropriate material. E/F Structure: overall structure; sequencing; references; professionalism (35%) grade descriptor The structure of the text is very clearly highlighted by use of appropriate paragraphs; there is very clear and logical sequencing. The references, both within and at the end of the text, are accurately cited and presented. The presentation is of a professional academic style. The grammar/punctuation is error-free. There are no spelling mistakes or incorrectly-used words. There are no long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is accurately paraphrased. It is within the word limit of 2500 words and is not less than 2000 words in length. A The structure of the text is clearly highlighted by use of appropriate paragraphs; there is very clear and logical sequencing. The references, both within and at the end of the text, are accurately cited and presented. The presentation is of a professional academic style with only minor flaws. The grammar/punctuation is near error-free. There are very few, if any, spelling mistakes or incorrectly-used words. There are very few, if any, long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is well paraphrased. It is within the word limit of 2500 words and is not less than 2000 words in length. B The structure of the text is highlighted by use of appropriate paragraphs; there is clear and logical sequencing. The references, both within and at the end of the text, are adequately cited and presented. The presentation is of a professional academic style in places but with some significant flaws. The grammar and punctuation is reasonable. There are a few spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. It is within the word limit of 2500 words and is not less than 2000 words in length. C The structure of the text is adequately highlighted by use of appropriate paragraphs; there is reasonably clear and logical sequencing. The references, both within and at the end of the text, are adequately cited and presented. The presentation is not of a professional academic style. The grammar and punctuation is adequate. There is a number of spelling mistakes, incorrectly-used words, and/or long, confused or unwieldy sentences which detract from legibility. Material taken from other sources is only adequately paraphrased. It is within the word limit of 2500 words and is not less than 2000 words in length. D Many, or all, of the following apply: the structure of the text is inadequate; the ordering lacks a clear and logical sequence; the references both within and/or at the end of the text are missing or inadequately cited and presented. The presentation is not of a professional academic style and many, or all; the grammar and punctuation is poor; there are many spelling mistakes, incorrectly used words, and/or long, confused or unwieldy sentences which detract from legibility; material taken from other sources is inadequately paraphrased; the references are either non-existent or inadequately cited and presented. E/F Overall (30%) Grade descriptor Evidence of a consistently authoritative grasp of concepts and content appropriate to writing a research essay, with evidence of depth and confidence in the understanding of issues underpinning the assessment task. A A confident level of understanding based on an assured grasp of relevant concepts and content appropriate to writing a research essay. Evidence of significant skill in interpreting complex material articulated with a high level of competence. B A coherent response to the requirements of the assessment task. Evidence of accurate restatement and organisation of relevant concepts, methodology and material appropriate to writing a research essay. C Awareness of the requirements of the assessment task. Evidence of reading and organisation of relevant source material and of an attempt to draw relevant conclusions. Evidence of attainment of all learning outcomes described for the task. D The work presented does not show achievement of some (or all) of the learning outcomes described for the task. E/F