Assignment title: Information
Question – Responding to the transportation needs of Millennials Review the attached presentation "Understanding Millennials". a)Summarize your thoughts on why Magna's core customers – the Detroit OEMs – are not successful selling cars to Millennials. b)Suggest how the Detroit OEMs should evolve their product strategy. c)Assess how their new product strategy would affect your division's product portfolio and how can you (and your colleagues) assist your division adapting to the changing trend.