Assignment title: Information


Your first assessment in Marketing and Society has been designed to get you started in this subject. The assessment has three parts that require you to sequentially:a) reflect upon what you thought Marketing was before you enrolled in this subjectb) describe what Marketing really is, andc) discuss how Marketing is applied by a local organisation.Charles Sturt University Subject OutlineS I-2 July 2016-Version 1 Page of 8 31The three parts of this assessment are detailed below.a) Take yourself back to prior to your enrolment in Marketing and Society and reflect upon what you would have then thought Marketing involved. An easy way to do this is to imagine that a few months ago a friend asked you to tell them what Marketing is. Your reflection need only be 50-100 words, there are no right or wrong answers.b) Now that you are studying Marketing and Society, describe what Marketing really is. In this part of Assessment One make use of study materials including the text book and refer to one other journal article to describe what marketing is. It is important that you correctly reference (using APA referencing) your sources of information. This Section should be 200-250 words.c) Now on the basis of what you have already learned in Marketing and Society, discuss how a local organisation is (or is not) applying Marketing to their business and what you would recommend to them to improve their image. The local organisation could be a local newspaper, a hairdresser, a carpenter, a plant nursery or any other organisation that you are familiar with. This section of Assessment One only relates to the introductory parts of marketing therefore this section should focus on the concept of Corporate Social Responsibility (CSR). This section should be 200-250 word