1. Psychologist G.D.Weibe in 1952 raised the question 'why can't you sell brotherhood like you sell soap?' Since this time, marketing has been used to promote anti-smoking, non-profit organisations such as World Vision and 'mega-churches'. What are the challenges of marketing an idea, social cause or church?2. Marketing orientation or the ability of organisations to understand the needs and wants of its customers and meet those needs and wants is the bedrock of contemporary marketing strategy. However, a key challenge for the church is whether to listen to its membership if what they want is contradictory to the principles of the church. For example, should the church emphasise a product orientation (as sin: I know what is right and I will persuade the membership as opposed to the membership knows better, let me adapt)? Discuss.3. Do you believe that CKBC should develop a marketing strategy? If you do, what aspects of marketing strategy should the church concentrate on? If you do not agree, argue your case.4. Tuck suggests that word of mouth is a crucial component of the promotional tactic. If you were marketing CKBC, how would you develop 'work of mouth' tactics? 5. Critically evaluate and enhance the current marketing strategy and tactics that CKBC engages in.