Read the case study and other research material concerning FMG then answer the following outlines: Give a current Introduction of the company Nature of business Competitive position in market Then research, analyse and apply the following headings for FMG Develop a mission and vision statement for FMG Identify the five competitive forces and apply it to FMG Discuss which competitive force is prominent in FMG and why? Discuss the major resources and capabilities of FMG? Draw up a SWOT analysis for FMG Which threat is prominent in the above analysis and what strategy can neutralize the threat? Conclusion