Each student will identify a company and conduct a research project on the company's management problem. Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from any country. A business can be thought of as a stream of decisions: What product should we make What price should we charge How should we get the product to market How should we communicate with potential customers about the product What regions should we operate in What partners should we have What market segments exist and which ones should we target Who should we employ How much training should we deliver Who should we promote What IT supplier should we use What advertising agency should we use Where should the office be located And many more. You should not be limited by this list. Sourcing both secondary and primary data, analysing and then drawing realistic conclusions, it will be presented in a report format and then the key issues and findings are to be presented. Finally submit a 1000 word report utilising the concepts and models covered in the lectures to analyse, discuss, identify alternatives and make recommendations to improve the performance of the organisation.