Assessment Information Subject Code: GB601 Subject Name: MBA Capstone Assessment Title: Business Simulation Weighting: 35% Total Marks: 35 Length: Fortnightly activities (note except the last week) Due Date: Weeks 2,4,6,8,10,11 (via Marketplace Live at 11.55pm) . Assessment Description . You are required to take part in a compulsory 12-week business simulation called Marketplace Live. The simulation requires you to work individually to set up a new business and compete against computer- generated competitors. The simulation requires you to build an entrepreneurial firm, experiment with strategies, and operate in a virtual business world. Designed to mimic the competitive, ever-changing marketplace, the simulation allows you to gain experience in market analysis, strategy formulation, and the management of a new venture. An overview of the simulation can be found at www.marketplace-simulation.com/venture-strategy-demo Part 1 – Timely Individual Participation (5%) The business simulation is modelled over 6 quarters. Each quarter corresponds to 2 weeks of term time. At the end of every second week (except the last week), you are required to make key business decisions. Completion of the timely simulation decisions each quarter is worth 5% of the total mark. You may choose to proceed with the simulation at a quicker pace than the stipulated dates below. No penalty is associated with doing so. To get 5% you must submit every quarter on time. Marks will not be pro-rated. For instance, if you miss any quarters submission, you will automatically forfeit the 5%. Week Due Date Marketplace Live Quarter Decisions Required End of week 2 Sunday 27th November at 11.55pm Quarter 1 Organize the firm and setup shop End of week 4 Sunday 11th December at 11.55pm Quarter 2 Go to test market End of week 6 Friday 23rd December at 11.55pm Quarter 3 Skilful adjustment and market expansion End of week 8 Sunday 15th January at 11.55pm Quarter 4 Invest in the future Assessment Information COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 ('Act'). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. End of week 10 Sunday 29th January at 11.55pm Quarter 5 Expand the business strategy End of week 11 Sunday 5th February at 11.55pm Quarter 6 Refine the business strategy Part 2 – Simulation Business Performance (30%) Your simulation business performance is evaluated based upon a cumulative average balanced scorecard measurement over the final four quarters. The balanced scorecard is the most important measure of total performance. It provides a single number that can be compared between companies (students). Each quarter, marketplace live calculates an overall total score, which takes into account; financial performance, market effectiveness, marketing performance, human resource management, investments in the firm's future, asset management and the creation of wealth. The simulation computes total business performance by multiplying these indicators. At the end of the final quarter all students balanced scorecard will be ranked and the distribution of results calculated. A mark out of 35 will be calculated and awarded and the method of calculation will be published on the portal. Typically, an average balanced scorecard result will be a score of 50.0. You should keep this as a target in mind when reviewing your own results. A detailed explanation of the measurement