Strategic Management (BBMM 506)CASE STUDY REPORT –GROUP ASSIGNMENT – TERM 3; 2016 I. Assessment Summary and Purpose The case study analysis report is a group assignment intended to assess students' ability to identify, understand and apply key strategic management concepts and tools to the analysis of an industry. Students are expected to research an Australian industry of their choosing and using the Porter's Five Forces tool, complete a comprehensive analysis to determine the competitive intensity and therefore attractiveness of this Industry II. Assessment Weighting and Outcomes: • 20% of total unit grade • Learning Outcomes: a – d (see unit outline) III. Submission Requirements: • Deadline: Week 5.2 (20 September 2016) before 5:00 PM • Student Numbers of both the students should be written in the Cover Page of the assignment before uploading. • Submission strictly in groups of TWO (2) students only. • Individual submissions will receive a penalty deduction equivalent to 20% of the assessment mark. • Word Length: Approximately 1500 words • File format: MS Word or PDF • All submissions via file upload into the unit page on Moodle. No hard copy submissions allowed. • Only one member of the group should submit the report.  IV. Format Requirements: A well written Report should have the following sample report format: • Cover Page (Title of the case study and student names) • Executive summary (must indicate the important points of entire report – approximately half a page in length) • Table of contents • Introduction (Outline description of the chosen industry) • Five Forces Analysis • Key Findings and Recommendations – (Conclusion as to the attractiveness of the industry and the level of competitive rivalry)) • Reference List - (Harvard Referencing Style) V. Assessment Details The five force analysis should be based on real and current datarelating to the chosen industry gained from a variety of sources. The analysis must show a clear understanding of each of the Five Forces and must be supported with relevant references from the literature. You must: • Research using the prescribed textbook and at least 2 academic journal articles(refer to ProQuest /Ebsco/ ebrary that are accessible via Moodle) • Construct an in-depth and analytical discussion based on a correct understanding of the Five Forces model. • Use evidence and factual data from government and industry sources to support your work. • Write in a clear and logical manner. • Use in-text citations and referencing using the Harvard referencing system • Ensure that aside from your group partner, your work is NOT shared among other classmates or groups Other important reminders: • Sharing or borrowing report submissions is considered serious academic misconduct which can lead to failure of the assignment or the entire unit. • Lecturersmay require students to discuss their case study report in a separate meeting. • All submissions must be submitted through Turnitin, emailed or hard copy submissions will not be marked. VI. Marking Criteria Your assignment will be marked and assessed based on the following criteria: • Your understanding of the Five Forces Model (20%) • Quality of the research undertaken (20%) • Quality of the analysis and recommendations(20%) • Coherence and consistency – how well your argument holds together. (20%) • Spelling, grammar, referencing format, professional formatting. (20%) Total: /100 VII. Useful Links Australian Government Industry Website Austrade Office of the Chief Economist Strategic Management (BBMM 506)CASE STUDY REPORT –GROUP ASSIGNMENT – TERM 3; 2016 I. Assessment Summary and Purpose The case study analysis report is a group assignment intended to assess students' ability to identify, understand and apply key strategic management concepts and tools to the analysis of an industry. Students are expected to research an Australian industry of their choosing and using the Porter's Five Forces tool, complete a comprehensive analysis to determine the competitive intensity and therefore attractiveness of this Industry II. Assessment Weighting and Outcomes: • 20% of total unit grade • Learning Outcomes: a – d (see unit outline) III. Submission Requirements: • Deadline: Week 5.2 (20 September 2016) before 5:00 PM • Student Numbers of both the students should be written in the Cover Page of the assignment before uploading. • Submission strictly in groups of TWO (2) students only. • Individual submissions will receive a penalty deduction equivalent to 20% of the assessment mark. • Word Length: Approximately 1500 words • File format: MS Word or PDF • All submissions via file upload into the unit page on Moodle. No hard copy submissions allowed. • Only one member of the group should submit the report.  IV. Format Requirements: A well written Report should have the following sample report format: • Cover Page (Title of the case study and student names) • Executive summary (must indicate the important points of entire report – approximately half a page in length) • Table of contents • Introduction (Outline description of the chosen industry) • Five Forces Analysis • Key Findings and Recommendations – (Conclusion as to the attractiveness of the industry and the level of competitive rivalry)) • Reference List - (Harvard Referencing Style) V. Assessment Details The five force analysis should be based on real and current datarelating to the chosen industry gained from a variety of sources. The analysis must show a clear understanding of each of the Five Forces and must be supported with relevant references from the literature. You must: • Research using the prescribed textbook and at least 2 academic journal articles(refer to ProQuest /Ebsco/ ebrary that are accessible via Moodle) • Construct an in-depth and analytical discussion based on a correct understanding of the Five Forces model. • Use evidence and factual data from government and industry sources to support your work. • Write in a clear and logical manner. • Use in-text citations and referencing using the Harvard referencing system • Ensure that aside from your group partner, your work is NOT shared among other classmates or groups Other important reminders: • Sharing or borrowing report submissions is considered serious academic misconduct which can lead to failure of the assignment or the entire unit. • Lecturersmay require students to discuss their case study report in a separate meeting. • All submissions must be submitted through Turnitin, emailed or hard copy submissions will not be marked. VI. Marking Criteria Your assignment will be marked and assessed based on the following criteria: • Your understanding of the Five Forces Model (20%) • Quality of the research undertaken (20%) • Quality of the analysis and recommendations(20%) • Coherence and consistency – how well your argument holds together. (20%) • Spelling, grammar, referencing format, professional formatting. (20%) Total: /100 VII. Useful Links Australian Government Industry Website Austrade Office of the Chief Economist +6