Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:  Owner & History of the brand  Products/Services offered under this brand (from Product Marketing Report)  Positioning of the brand (from Product Marketing Report)  Marketing Communications – How does the brand talk to its customers? o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging) o Website – Social Media o Advertising  Distribution (where is the brand available?)  Competitors (include market share and other relevant facts and figures)  SWOT analysis; clearly identify key marketing challenges  Conclusion and Recommendations (addressing the identified key marketing challenges).