In assignment 1 you are required to conduct a Marketing Audit that includes an analysis of the internal and external factors that will be relevant to the development of a marketing strategy for either a company or product of your choice or based on the case study information provided. This assignment should be 2500 words maximum Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects: • Internal Influences on Consumers• External Influences on Consumers• Market segmentation• Product Positioning• Pricing• Distribution• Promotion