Assignment title: Information
Assignment Task Tesla Motor Inc. (https://www.teslamotors.com/) recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a "marketing plan" for the Australian market for 2016-2017. Note • Similar examples are available in your textbook and course Moodle site, where you will find some guidelines about how to prepare a marketing plan. You will also be guided by your lecturer and/or tutor. • Each assessment should be uploaded as a .doc or .docx file (word file). • The word count between executive summary and conclusion should not exceed 2500words. • The "turnitin" matching rate must not exceed 20%, otherwise there will be a penalty. The course coordinator will decide about the nature of this penalty. • Please familiarize yourself with the policies, such as, assessment extension, late submission penalty and the like. • If you have any difficulty, please discuss about this with your lecturer/tutor and course coordinator.