Assignment title: Information


Instructions Blue mountain, not far away from Sydney city, has traditionally targeted and attracted high end customers who can afford to have a luxury getaway. Assuming that this group of customers is dropping in terms of number, and the Council decides to look into other markets to boost its tourism income. !1)Target starategy o Provide an explanation of the targeting strategy 2) Marketing plan and recommendation o Give a description and justification on how you intend to reach the target market. through packaging of the product